VISIT Milwaukee is proud to announce it has hired Miranda Allison as its digital marketing manager, a role that oversees the convention and visitors bureau's digital presence.

"Everyone at VISIT Milwaukee is thrilled to welcome Miranda to our team," said Josh Albrecht, VISIT Milwaukee's vice president of marketing and communications. "Miranda's talents and expertise in digital marketing and content creation make her the perfect fit to help share the story of Milwaukee through our website, newsletters, and social media channels."

In her new role, Allison is responsible for the management of VISIT Milwaukee’s website, paid social media efforts, and email marketing. Her previous work experience includes a variety of digital marketing roles involving content creation, website management, and the management of paid and organic social media content. She most recently worked as a digital advertising analyst at a digital marketing agency.

Allison graduated from St. John's University in New York, where she received a Bachelor of Science degree in public relations. She's originally from the Milwaukee area.