Plan A Visit
Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!
Plan Your Next Getaway & Stay in the Know!
Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
Explore the Great Place on a Great Lake
Getting Here & Around
Explore ways to get to Milwaukee, and how to get around town once you arrive! Discover how close the heart of Midwest is by plane, train, car, or bus.
Transportation
Getting around the Milwaukee area is just as easy as getting to it! Local transportation options abound, and the city’s compact, walkable downtown makes exploring a snap. If you…
Places To Stay
Want to see and be seen at one of the top luxury boutique hotels in the U.S.? Or is splashing around the pool with the family more your style?
Trip Ideas & Itineraries
Explore the Good Land with our expertly crafted itineraries designed for every type of traveler. Plan your perfect visit with these curated guides and insider tips.
Things To Do
You want to visit a museum. Or take a boat tour. Or explore free art. Or maybe you're just not sure yet…
Festivals, Fairs, Family Fun and More!
From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!
Events
There’s always something happening around town, no matter the season! This…
Major Events
Check out our Major Events Calendar for exciting happenings around Milwaukee. Find…
City of Festivals
Experience the City of Festivals with Summerfest, Jazz in the Park, Wisconsin State…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making…
Get Inspired!
Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.
Shop, Sip & Savor: Your Roadmap to a Weekend in the Historic Third Ward
Do you love an excuse to shop a little longer, sip prosecco with friends and turn dinner plans into a full day out? Then clear your calendar because the Historic Third…
Summerfest 2026 Admission Promotions
The only thing better than a Summerfest experience is a free Summerfest experience. The rare opportunity to see your favorite band just for the cost of three cans of beans or a…
Keep ‘Er Movin’: Charlie Berens Itinerary
Author, Journalist, raconteur, professional food taster, small-town bartender impersonator, retired pro baseball hopeful and funny man extraordinaire, Charlie Berens, is a…
6 Events to Make Your Brew City Birding Festival Take Flight
Walking to the car. Grabbing the mail. Taking a lunch stroll. Somewhere along the way, something caught your eye. Maybe it was a flash of color or a shape flitting across the…
Q&A with the Champagne of Comedians, Charlie Berens
Oh my gosh! Charlie Berens is coming to the brand-new Landmark Credit Union Live in support of Christian Yelich's Home Plate Charity Concert on May 21. A man of many…
Fresh Cut: What Your Cheese Says About You
For the answers to the universe's deepest mysteries, visions of the future and the alignment of our fates, some look to the stars, others find their answers in the tea…
Vintage Shopping in Milwaukee: Bay View
Thrifting, antiquing, vintage, call it what you want, it’s having a moment. In Milwaukee, style isn’t one-size-fits-all and nowhere is that clearer than in Bay…
Milwaukee’s Bookstores: Shops, Genres and Places to Read
Books have a habit of transporting us. Whether to distant lands, bygone eras, imagined futures or thrilling adventures, books allow us to cross continents, make new friends and…
Milwaukee’s 2026 May Festival Preview
Festival season never really stops in Milwaukee. From January all the way through December, there’s something to celebrate, but spring is when the City of Festivals…
A Beginner’s Guide to Record Store Day in Milwaukee
Record collecting is for the dreamers. It’s a hobby that rewards patience, persistence, and, above all, an unbridled love of music that knows no bounds. It’s a…
Milwaukee Film Festival 2026 Guide: Must-See Films Each Day
There’s just nothing like the movie theater. The smell of popcorn wafting through the air, the glow of the screen in a dark room, the joy of watching a film for the first…
16 Can’t-Miss Shows in Milwaukee This May
Spring is in the air in Milwaukee. The birds are singing. The trees are budding. And venues across the city are blooming with fresh shows. There’s the 15th anniversary of…
Vegan, Vegetarian & Healthy Restaurants in Milwaukee
You made the choice that’s right for you. You’re following a vegan, vegetarian or healthy lifestyle, and you want to find somewhere to dine without sacrificing on…
Milwaukee Brewers 2026 Preview: Theme Nights and Community Nights
The Brewers' season is officially in full swing, and this season, there's even more for you and your crew to look forward to at American Family Field. We’ve got…
Must Try: Milwaukee's Friday Fish Fry
A tradition dating back more than a century, Milwaukee’s location along the freshwater coast of Lake Michigan has built the almighty fish fry into a golden-brown standard…
18 Shows to See in April
When it comes to the performing arts in Milwaukee, April is nobody’s fool. The city’s performing arts scene isn’t messing around this month, with a loaded…