Plan A Visit
Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!
Plan Your Next Getaway & Stay in the Know!
Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
Explore the Great Place on a Great Lake
Getting Here & Around
Explore ways to get to Milwaukee, and how to get around town once you arrive! Discover how close the heart of Midwest is by plane, train, car, or bus.
Transportation
Getting around the Milwaukee area is just as easy as getting to it! Local transportation options abound, and the city’s compact, walkable downtown makes exploring a snap. If you…
Places To Stay
Want to see and be seen at one of the top luxury boutique hotels in the U.S.? Or is splashing around the pool with the family more your style?
Trip Ideas & Itineraries
Explore the Good Land with our expertly crafted itineraries designed for every type of traveler. Plan your perfect visit with these curated guides and insider tips.
Things To Do
You want to visit a museum. Or take a boat tour. Or explore free art. Or maybe you're just not sure yet…
Festivals, Fairs, Family Fun and More!
From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!
Events
There’s always something happening around town, no matter the season! This…
Major Events
Check out our Major Events Calendar for exciting happenings around Milwaukee. Find…
City of Festivals
Experience the City of Festivals with Summerfest, Jazz in the Park, Wisconsin State…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making…
Get Inspired!
Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.
Vintage Shopping in Milwaukee: Walker’s Point
Our vintage shopping series is back, and this time we're heading to Walker's Point, Milwaukee's oldest neighborhood. Founded in 1834, it's packed with…
Spoon First, Ask Questions Later: Milwaukee’s Frozen Custard Legacy
Milwaukee doesn’t do soft serve. We do custard. Thick. Eggy. Unapologetically rich. You don’t lick it daintily; you dive in spoon-first like your life depends on…
Milwaukee’s 2026 July Festival Preview
Summer is here, and I can’t wait to get out and explore festival season around my hometown of Milwaukee. July is one of my favorite times of year because there’s…
21 Best Concerts and Shows in Milwaukee This July
Summer sounds different in Milwaukee. It’s the world’s largest music festival, sending ripples across Lake Michigan. It’s outdoor music series wafting tunes…
Milwaukee’s Starting XI: Building the Perfect Lineup of Beers You Have to Try
Ah, the World Cup. An uninterrupted month of the beautiful game on the big stage, where once every four years, the eyes of the world watch with bated breath as underdogs turn…
9 of Bobby Portis’ Best Milwaukee Moments and Where to Find Them
And just like that, Bobby Portis’ time in Milwaukee is over. The six-year tenure that saw the Bucks' big man go from role player to fan favorite to perennial Sixth…
Five Places to Celebrate Giannis Antetokounmpo’s Time in Milwaukee
It’s here. The day every Bucks fan feared has finally arrived. Two-time MVP, Defensive Player of the Year and 2021 Finals MVP Giannis Antetokounmpo’s time in the…
Top Soccer Bars to Visit During the World Cup in Milwaukee
Every four years, the World Cup throws the biggest sporting party on the planet, and everyone’s invited. That includes the most passionate soccer fans in Milwaukee and…
Where Can I Watch the the Waterstone Bank Air and Water Show in 2026?
Jet engines roar overhead. Sunlight glints off the lake. Crowds line the shore, eyes on the sky and feet in the sand. The Waterstone Bank Air & Water Show is back. This…
Summerfest 2026 Preview: Lineup, Food, Merch and Must-See Highlights
The soundcheck is over. The stage is set. Summerfest 2026 has almost arrived, and they’re ready to turn it up to 11. That’s right, the world’s largest music…
8 Ways to Celebrate Father’s Day in Milwaukee
Father’s Day fun is around every corner in Milwaukee! A day to celebrate your dad (or father figure) and the meaningful impact he’s made in your life, this is your…
Fresh Cut: What Your Cheese Says About You
For the answers to the universe's deepest mysteries, visions of the future and the alignment of our fates, some look to the stars, others find their answers in the tea…
Banana Ball Returns to Milwaukee: Party Animals Set for 2026 Games at American Family Field
Are you ready to party, Milwaukee? Banana Ball is coming back to Milwaukee, and this time, it’s not only making magic moments; it's making history. Here's…
Your ART 64 Weekend Guide: Date Night, Family Day, and Everything In Between
You've been to art galleries. You've nodded knowingly in front of paintings you only partially understood. You've maybe even bought a print or two. But have you…
Where to Watch the 2026 Champions League Final in Milwaukee
The World Cup is still about a month away, but one of the biggest sporting events on the planet is coming up at the end of the month. On May 30, the Champions League Final is…
24 Best Concerts and Shows in Milwaukee This June
Every month in the Milwaukee Theater District, you’ll find tons of incredible shows to see, but summers here are special. It’s a season of album releases and…