Plan A Visit
Welcome to Milwaukee! A city known for its rich brewing history, cultural festivals and stunning waterfront views; Milwaukee offers a little something for everyone. Start your day with a visit to the Milwaukee Art Museum, home to an impressive collection of works and iconic architecture. Then, explore the Historic Third Ward district, filled with art galleries, boutiques and delicious eateries. Don't miss a brewery tour at one of the many craft breweries like Lakefront Brewery or the Miller Caves at the Miller Brewery. For outdoor enthusiasts, take a stroll along the scenic RiverWalk or rent a bike and explore the Oak Leaf Trail. Whatever your interests, Milwaukee promises a memorable experience with its blend of culture, history and natural beauty. Plan your trip today!
Plan Your Next Getaway & Stay in the Know!
Looking for the ultimate Milwaukee experience? Find inspiration in our Official Visitors Guide, packed with insider tips, must-see events, and trip-planning essentials. Want to stay updated on the latest festivals, food events and community happenings? Sign up for our newsletters and get all the excitement delivered straight to your inbox! Start planning today and make the most of Milwaukee’s world-renowned festival scene.
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
Explore the Great Place on a Great Lake
Getting Here & Around
Explore ways to get to Milwaukee, and how to get around town once you arrive! Discover how close the heart of Midwest is by plane, train, car, or bus.
Transportation
Getting around the Milwaukee area is just as easy as getting to it! Local transportation options abound, and the city’s compact, walkable downtown makes exploring a snap. If you…
Places To Stay
Want to see and be seen at one of the top luxury boutique hotels in the U.S.? Or is splashing around the pool with the family more your style?
Trip Ideas & Itineraries
Explore the Good Land with our expertly crafted itineraries designed for every type of traveler. Plan your perfect visit with these curated guides and insider tips.
Accessibility
The city of Milwaukee and Visit Milwaukee welcome travelers of all abilities for both business and leisure…
Things To Do
You want to visit a museum. Or take a boat tour. Or explore free art. Or maybe you're just not sure yet…
Festivals, Fairs, Family Fun and More!
From world-renowned Summerfest, the world’s largest music festival, to the dazzling holiday lights at the Milwaukee Holiday Lights Festival and the electrifying spectacle of the Milwaukee Air & Water Show, there's always something extraordinary unfolding in the Good Land, promising unforgettable moments for each visitor. Plan your trip and immerse yourself in Milwaukee's many celebrations and events!
Events
There’s always something happening around town, no matter the season! This…
Major Events
Check out our Major Events Calendar for exciting happenings around Milwaukee. Find…
City of Festivals
Experience the City of Festivals with Summerfest, Jazz in the Park, Wisconsin State…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making…
Get Inspired!
Are you looking to find something fun to do during your visit? Check out one of our blogs and plan your next trip to the Brew City around the many exciting activities you discover.
15 Can’t-Miss Milwaukee Shows in January
The champagne is all gone. The countdown is over. 2026 has arrived. You’ve plunged in Lake Michigan, made your list of resolutions and there, right at the top, is…
Song Sung Hugh: Following Hugh Jackman's Trail Through Brew City
Sweet Milwaukee, bum, bum, bum, good times never seemed so good! Hugh Jackman swept through this city like a man who understood something the rest of the world is just beginning…
Making Spirits Bright: Milwaukee’s Holiday Bars and Pop-Ups
Sleigh bells sing; the snow is glistening. Holiday fun? We’re listening. The most magical time of year is officially in the air, and you can find festive cheer around…
Milwaukee’s Music Scene: The City in Rhythm
Milwaukee is a city that moves to the rhythm of its own beat. The music scene here mirrors every ounce of its personality, paving the way for up-and-coming bands and national…
Milwaukee Winter Festival Guide 2025/2026
The City of Festivals doesn’t let a little cold keep us from throwing a party and inviting the whole world to join in. When Jack Frost bites, we bundle up or head indoors…
12 Days of Holiday Fun in Milwaukee
There’s no place like Milwaukee for the holidays! The Cream City is in the spirit of the season, and all around town, you’ll find events, experiences, shows and…
17 New and Upcoming Milwaukee Restaurants
Milwaukee’s dining scene is buzzing. With fresh flavors, new vibes and bold ideas, it’s the perfect time to eat your way through the city. We’ve combed…
Black Friday Beer Releases in Milwaukee
Milwaukee does Black Friday differently. Sure, wander the city and you'll find stores all over town offering discounts and deals on just about everything, but many locals…
Revolve Experience Marketing Announces Two New Festivals Coming to Milwaukee
Milwaukee knows how to party. Each year, the City of Festivals hosts more than 200 festivals, celebrating just about everything. We’ve got the world’s largest…
Milwaukee's Miller High Life Trail: 10 Iconic Bars You Must Visit
A golden thread weaves through Milwaukee's soul, connecting corner taverns to legendary breweries and linking generations of locals with wide-eyed visitors: beer. But only…
Thanksgiving Dining & Carry-Out 2025
Thanksgiving is right around the corner! This year, leave the cooking to the pros at one of Milwaukee’s outstanding restaurants. Enjoy the best turkey day feast…
8 Spots for Outdoor Winter Dining
Oh, the weather outside is frightful, but dinner in your personal snow globe is sure delightful. Think your days of dining al fresco with the beautiful backdrop of nature are a…
11 Holiday Shows You Can't Miss in Milwaukee This December
Dashing through the snow, in a one-horse open sleigh. To a jolly Milwaukee show, clapping all the way. 'Tis the season for festive cheer, and all throughout the city…
Such Great Bites: Milwaukee’s Local Favorites and Hidden Gems
I’m thinking it’s a sign that the burgers and the fries smell so delicious, you just can’t miss. It’s perfectly aligned. Milwaukee’s dining…
Business of Travel Series: From Courts to Courses, Milwaukee Wins at Sports Tourism
This story originally ran as part of the American City Business Journal’s Business of Travel Series, sponsored by Visit Milwaukee. Say “Milwaukee sports…
Business of Travel Series: Explore One of the Most Buzzed-About Culinary Cities in the Midwest
This story originally ran as part of the American City Business Journal's Business of Travel Series, sponsored by Visit Milwaukee. Milwaukee isn’t trying to catch up…