The Motorcycle Mecca

Rev up your engines and explore the motorcycle mecca! Welcome to a city that embraces the freedom of the open road and celebrates the thrill of two-wheeled adventures. Milwaukee's rich motorcycle heritage, home to Harley-Davidson, resonates through its streets. Discover a vibrant community of like-minded enthusiasts who share your passion for the ride. From scenic routes that wind through picturesque landscapes to iconic motorcycle events that will leave you breathless, Milwaukee offers an unparalleled experience for every motorcycle lover. Get ready to embrace the exhilaration, immerse yourself in the biker culture, and create unforgettable memories in the heart of America's motorcycle capital.

Harley-Davidson Museum

Harley-Davidson motorcycles bring heart-thumping adventure, life-changing freedom and a bit of rebellion into the lives of people around the world. But whether you were born to be wild…

The Harley-Davidson Shop

Noteworthy art. Distinctive collectibles. Unique clothing and accessories. All of it inspired by history, designed to please the most fanatical of Harley enthusiasts and available nowhere…

Harley-Davidson, Inc.

Harley-Davidson Motor Company was founded in Milwaukee, Wisconsin more than one hundred years ago, this year. Since its inception, Harley-Davidson has produced the most enduring and…

Baird Center Expansion

Now that the expansion is complete, the Baird Center will offer 52 state-of-the-art breakout rooms, 300,000 contiguous square feet of exhibition space, the stunning rooftop Baird Ballroom with city views, inclusive amenities and more!

Women's College Volleyball Showcase

Tickets for the Women’s College Volleyball Showcase, running from September 1-2 at Fiserv Forum, are on sale now. Get your single match tickets and two-day match packages today!