Motorcycle Mecca

Harley-Davidson has called Milwaukee home since the company formed in 1903, and it’s not hard to find the iron that still runs through the city’s veins. Check out the best places to ride, explore, and experience the home of Harley’s thriving motorcycle culture.

Your Guide to Biking in

Milwaukee Area Dealership

The ONLY Harley dealership in the city of Milwaukee. Please come visit our massive, pristine store and friendly staff. We are a not-to-be-missed destination!

Harley-Davidson Homecoming™ Festival

An annual celebration of music, moto-culture, and Milwaukee, the Harley-Davidson Homecoming Festival is four days and nights packed full of entertainment, events, and live performances by some of the biggest names in music. In addition to…

Baird Center Expansion

Now that the expansion is complete, the Baird Center will offer 52 state-of-the-art breakout rooms, 300,000 contiguous square feet of exhibition space, the stunning rooftop Baird Ballroom with city views, inclusive amenities and more!