A Great Place on a Great Lake

No matter who you are or what you love, you're sure to have a great time in the Good Land. Sample the mind-blowing culinary creations of the city's world-class dining scene. Experience the spine-tingling roar of a Harley-Davidson up close. Take in a stunning performance in the Milwaukee Theater District. And celebrate just about anything at one of the city's more than 100 festivals. The only way to grasp the beauty of our great place on a Great Lake is to experience it for yourself. Spark your travel inspiration and start planning your stay today

One of the Best Destinations in the World


Milwaukee, the Cream City, the Good Land, the City of Champions, now has a brand-new title to add to our mantle: one of National Geographic's best destinations for travel in 2023.

Listed as one of the 25 "Best of the World" for this year, the publication touted Milwaukee’s lively energy and close-knit creative community, the article showcases what makes our city such a special place to visit. From the iconic Harley-Davidson Museum to the upcoming Bronzeville Center for the Arts, the vast collection of local breweries to the classic Wisconsin fare, National Geographic shows off Milwaukee as the dynamic, growing city we all know it to be.


Get a Taste of Milwaukee


Find yourself a place to grab a uniquely Milwaukee treat at one of our many local bars, taverns, and restaurants.


Along with cheese curds, frozen custard is a food that’s classically Milwaukee…

Learn More About the Good Land


Whether you're a planner showing off Milwaukee as the next host city for your conference or a local recruiter who wants to let prospective talent know about everything the city has to offer, this…