Fresh. Flavor. Forward.

Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life. In this city, the beat flows, together we’re dancing to the rhythm. Forward. Now, it's your turn to grab hold of that energy, where you'll remember not just the meals or the celebrations or the uncommon coast. What you'll remember is how we made you feel. Come experience Milwaukee–where fresh meets fearless every day.

Explore the Uncommon Coast

Meet the new Visit Milwaukee. Celebrating the city where big, fresh ideas inspire us. Where bright, bold flavor unites us. And where we move forward together with a celebratory, collaborative spirit.

Fest Then Rest

The City of Festivals invites you to party with us for less this year! Uncover the magic of Milwaukee’s 100+ festivals, and level up your travel experience with exclusive hotel deals and overnight stays designed to help you have the fest…

Bravo’s “Top Chef” serves up new flavors this season when host Kristen Kish joins head judge Tom Colicchio and perennial judge Gail Simmons at the judges’ table as they head to the Midwest to call…

Good Things Brewing Season 2

After an Emmy-nominated first season, Good Things Brewing is back for a second season. Watch as a new group of influential Milwaukeeans take us on adventures through The Good Land with host, David Caruso.

Visit Milwaukee's Refreshed Brand Colors Apr 16

Visit Milwaukee's Refreshed Brand Colors

Uniquely Milwaukee

Welcome to the new era of Visit Milwaukee. Welcome to a new look and feel that can be described in just three words: Fresh, flavor, forward. This is a brand for the city, by the…

414 Day in Milwaukee 2024 Apr 10

414 Day in Milwaukee 2024

Uniquely Milwaukee

In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand…

2024 Milwaukee Film Festival Apr 09

2024 Milwaukee Film Festival

Festivals & Events

In a world where four classic Milwaukee theaters open their doors for 15 days of action, drama and comedy, only one film fest can bring the very best in cinematic wonder to the…

Only the Best Will Do Apr 05

Only the Best Will Do


You can take Milwaukee's flavors home with you thanks to these area shops. Find the perfect wine to pair with your meal at Corvina Wine Company. If you aren’t a wine…

Milwaukee Brewers Opening Day 2024 Mar 27

Milwaukee Brewers Opening Day 2024


Opening Day is upon us! All around the country, the smell of meat sizzling over hot charcoal coals, the buzz of parking lots before a ballgame, the crisp sounds of bats cracking…

Easter in Milwaukee 2024 Mar 26

Easter in Milwaukee 2024

Family Fun

Hop-hop hooray! Spring has sprung, and Easter is just a week away! The most egg-centric holiday of the year, Easter is the perfect opportunity to get together with family, enjoy…

2024 Summerfest Headliners Announced Mar 20

2024 Summerfest Headliners Announced

Festivals & Events

Can you hear that? The song that reminds you of warm, sunny weather, the taste of a crisp, cold beer and the feeling of watching your favorite band perform that song…

March Madness in Milwaukee Mar 15

March Madness in Milwaukee


Next week, the nation will descend into pure madness for a month of buzzer-beaters and upsets, heartbreakers and thrillers, Cinderella stories and blue bloods during the NCAA…

Tosa Restaurant Week 2024 Mar 13

Tosa Restaurant Week 2024

Dining & Drinks

The Milwaukee area has grown into a foodie haven and one of the country’s premier culinary destinations. One of Eater’s hottest dining cities for 2024, Milwaukee…

St. Patrick’s Day in Milwaukee Mar 11

St. Patrick’s Day in Milwaukee

Festivals & Events

Top 'o the morning to you! This St. Patrick's Day, find your pot of gold at the end of the rainbow in Milwaukee. From the hue of your favorite amber brew to a…

Brew City Classics

Click a bottle to start your experience

Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.