Fresh. Flavor. Forward.

Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life. In this city, the beat flows, together we’re dancing to the rhythm. Forward. Now, it's your turn to grab hold of that energy, where you'll remember not just the meals or the celebrations or the uncommon coast. What you'll remember is how we made you feel. Come experience Milwaukee–where fresh meets fearless every day.

Harley-Davidson Homecoming Festival Crowd

Enter to win one of two prize packages to the Harley-Davidson Homecoming Festival, July 25-28, for you and a friend!

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Fest Then Rest

The City of Festivals invites you to party with us for less this year! Uncover the magic of Milwaukee’s 100+ festivals, and level up your travel experience with exclusive hotel deals and overnight stays designed to help you have the fest…

Art 64

Experience art outdoors June 7 & 8 at Discover Wauwatosa's ART 64, a free two-day bracket-style live performance painting tournament in the Village of Wauwatosa.

Bravo’s “Top Chef” serves up new flavors this season when host Kristen Kish joins head judge Tom Colicchio and perennial judge Gail Simmons at the judges’ table as they head to the Midwest to call…

Good Things Brewing Season 2

After an Emmy-nominated first season, Good Things Brewing is back for a second season. Watch as a new group of influential Milwaukeeans take us on adventures through The Good Land with host, David Caruso.

Milwaukee Memorial Day 2024 May 13

Milwaukee Memorial Day 2024

Family Fun

The warmer weather, a three-day weekend, and just like that, the summer state of mind has arrived. That’s right, Memorial Day is the perfect weekend to spend some time…

Meet Baird Center's New Art Collection May 13

Meet Baird Center's New Art Collection

Meetings & Conventions

When you think of art, a convention center may not be top of mind. You might think of the city’s art museums or galleries peppered throughout the area, and you…

Find Your Perfect Park Day in Milwaukee May 07

Find Your Perfect Park Day in Milwaukee

Active & Outdoors

With an endless variety of amenities and views, the world-class Milwaukee County Parks system promises wide-open green spaces for much-deserved R&R — no matter what…

Mother's Day in Milwaukee 2024 May 06

Mother's Day in Milwaukee 2024

Family Fun

Mother’s Day is less than a week away! Whether you’ve had the day marked in your calendar for months, and you’re looking for the perfect finishing touch to…

2024 Milwaukee Admirals Playoffs May 01

2024 Milwaukee Admirals Playoffs


Postseason hockey is back in Milwaukee! After a heartbreaking 2023 season finale in the Western Conference Finals, the Milwaukee Admirals are back this season, looking like a…

Summer Festival Guide 2024 Apr 25

Summer Festival Guide 2024

Festivals & Events

Fest Year Ever Your Guide to a Summer in the City of Festivals With close to 200 festivals year-round, Milwaukee is known around the country as the City of Festivals. From the…

Visit Milwaukee's Refreshed Brand Colors Apr 16

Visit Milwaukee's Refreshed Brand Colors

Uniquely Milwaukee

Welcome to the new era of Visit Milwaukee. Welcome to a new look and feel that can be described in just three words: Fresh, flavor, forward. This is a brand for the city, by the…

414 Day in Milwaukee 2024 Apr 10

414 Day in Milwaukee 2024

Uniquely Milwaukee

In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand…

Brew City Classics

Click a bottle to start your experience

Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.