Celebrating Milwaukee's Black Excellence

Celebrate Black History Month and recognize the many living legends throughout the Greater Milwaukee area who are making a meaningful impact on our community

layflat of Milwaukee visitors guide held up over an array of milwaukee items

The moment you’ve all been waiting for, the 2024 Official Visitors Guide has officially arrived! VISIT Milwaukee’s most popular publication showcases the very best of the Fresh Coast. 

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Milwaukee Fresh

Fresh as the day it was founded, fresh as the first sip of a cold beer, fresh as locals that call it home!  

Milwaukee is a city that rode into the American history books on two wheels and brewed its way into the hearts of the American traveler. When asked "what makes Milwaukee, Milwaukee?" the world's most recognizable motorcycle brand and a well-poured beer come to mind. Cheese curds aren’t too far down that list either, but this is all common knowledge. Layer one stuff. Once you’ve ridden the Harley-Davidson, drank the Miller High Life and popped a few more cheese curds than you’d care to admit to your cardiologist, you will find Milwaukee is an unrivaled sports city with a food scene as diverse as its locals, and a cultural arts scene as fresh as its coast.

Outline of the state of Wisconsin with a gold star indicating the location of Milwaukee

From Milwaukee hype man Bobby Portis showing off his favorite hot spots, to local notable figures like Paul Bartolotta and Jesus Gonzalez sharing their dining musts dos, Milwaukee is filled with the…

Brew City Classics

Click a bottle to start your experience

Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.