In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand celebration of local pride for everything that makes Milwaukee home. From live events to giveaways throughout the day, you can discover why 4/14 means more in the 414 in 2024. So, load up on cheese curds, sip a local coffee, enjoy a trademark brew and revel in everything that makes Milwaukee a great place on a Great Lake this year.

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Join thousands of passionate Milwaukeeans and fervent lovers of the 414 for a Sunday Funday that can’t be beat this 414 Day. From the flag unfurling at City Hall to the Milwaukee Day Party at Vivarium on the East Side, the Brew City bash at Harley-Davidson Museum's massive 414 Day celebration to a Home Sweet Home 5K with stunning views of the city we love, you can find your favorite festivities paying homage to the Good Land all across the city. Check out these events and celebrate 414 Day your way.


It’s no secret that Milwaukee is a sports lover’s paradise. With eight professional sports franchises in town, there is no offseason in the Brew City – The action never stops, and the wins keep on coming. With the reigning N.L. Central Champion Milwaukee Brewers looking to defend their title, the MASL Conference Finalist Wave eyeing the club’s eighth title and the playoff-bound Bucks and Admirals seeking another deep postseason run, there’s so much to watch! Well, this 414 Day, you won’t have to choose. Several Milwaukee teams are in action on Sunday…just not at home. From lunch to dinner, watch your favorite teams shoot and score while repping the 414 at sports bars throughout downtown. See the schedule for details.

Milwaukee Bucks @ Orlando Magic – Noon
Milwaukee Brewers @ Baltimore Orioles – 12:45 p.m.
Milwaukee Admirals @ Rockford IceHogs – 4:00 p.m.

VISIT Milwaukee is proud to partner with the Milwaukee Admirals for a flash sale. For just $4.14, you can get tickets to the playoff-bound AHL affiliate of the Nashville Predators as they take on the Manitoba Moose on April 17 at UW-Milwaukee Panther Arena. The sale begins tomorrow at 7 p.m. and runs through midnight on Sunday.

performers on stage looking energetic in scene

Live Entertainment

It’s always showtime in the Milwaukee Theater District! A collection of world-class performing arts and live entertainment groups throughout downtown showcase the showstopping talent and venues around Milwaukee. From popular Broadway musicals to roaring rock concerts, some of the best children’s theater in the country, to the sweet sound of symphony shows, the city’s theater scene is second to none. On 414 Day, you can witness seven different performances at five Milwaukee Theater District venues. Whether you’re into encores or dramatic scores, stop by a venue to celebrate the performing arts for 414 Day.


Tune in to Local Music

Complete your 414 Day immersion with the soundtrack of the city by turning your radio dial to 88Nine Radio Milwaukee, 91.7 WMSE and 89.7 WUWM for independent local music and community stories.

If you’d prefer to stream the Cream City anywhere you go throughout the day, you can play the anthemic ode to our fair city, “414,” by Grace Weber, all day long. The song is a love letter to the place that shaped Weber into the Grammy Award-winning artist and producer she is today. Stream “414” on Apple Music, Spotify and wherever you get your tunes. For a little more 414 flavor, check out the music video below and see how many local icons you recognize. After a few listens, discover the places that inspired Grace Weber to pursue her craft and learn more about her journey as an artist as you watch Grace's Milwaukee Made story. 

Discover Local Stories

Our city's residents are the secret ingredient to what makes Milwaukee special. As you explore the countless incredible businesses, restaurants, bars and local institutions around our city on 414 Day, take some time to hear from the prideful community leaders and notable locals who call the Cream City home. 

Milwaukee Made

Check out UW-Milwaukee Men's Basketball Small Forward Learic Davis and his jump from high school phenom to D1 athlete. The former Bradley Tech standout was the school's first McDonald's All-American nominee in nearly 40 years, gracing ESPN's SportsCenter Top 10 for his dunking abilities. After a year at Tennessee State, Learic chose to bring his talents back to Milwaukee to help his hometown UW-Milwaukee Panthers. In his first season, he helped the Panthers reach the Horizon League Tournament conference finals. Check out his Made in Milwaukee story below.

Good Things Brewing

Experience what makes the cream city the best place to live through the eyes of the city’s most interesting residents. Get immersed in Milwaukee’s rich culture as community leaders take host David Caruso on a tour of their favorite places around town. The buzz-worthy series has already earned critical acclaim and an Emmy nomination for the series' Season 1. The second season of "Good Things Brewing" is out now! Stream both seasons and discover true Brew City stories.

Joshing Around Milwaukee

Meet Milwaukee's two Josh Albrechts - a new Cream City resident and a lifelong Milwaukeean- as they embark on an adventure to uncover the hidden gems that make Milwaukee a great city on a Great Lake. Together, the Josh Albrechts explore the city’s must-dos and celebrate the people and places that make Milwaukee one of the best cities in the world. 

person eating indian food

Local Eats

Can you really celebrate the 414 without sampling some of the staples that have made Milwaukee famous? Known for culinary classics like cheese curds, brats and fish fries, our city's restaurant scene is not to be overlooked. Heavily featured on Season 21 of American culinary show sensation "Top Chef," you can check out the city's dining delights on full display. With so many innovative chefs and restaurants throughout town, it's no wonder Eater named Milwaukee one of its top dining destinations for 2024! We invite you to taste the fresh flavors at these restaurants around Milwaukee.

friends talking at bar with beer

Brewed in MKE

Of course, Brew City is the place to enjoy an icy cold beer from the area’s many local breweries, but there’s a brew of a different kind that’s worth exploring, too. Coffee, that is. Milwaukee is home to bold, craveable jitter juice at nearly every corner. Choose your own adventure and raise a glass…or cup…or stein…or boot to the Good Land.

VISIT Milwaukee, and the J. Leinenkugel’s Barrel Yard has something brewing just for you this 414 Day. Swing by the Barrel Yard at American Family Field, the home of the Milwaukee Brewers, for the release of Fresh, Flavor Forward beer! The limited edition Berliner Weisse is a crushable German wheat beer with a clean tartness, breaded aromas and a dry finish. The new brew will launch on 414 Day and can be found at Brewers games and in 32 oz. crowlers (while supplies last). Hurry in! The J. Leinenkugel's Barrel Yard only has 10 kegs of Fresh, Flavor, Forward on tap. 

woman smiling in clothing merchandise booth

MKE Merch

Find your fit for 414 Day and wear your city pride on your sleeve at one of the local retailers around town. Rep your favorite sports team, find clever designs and so much more to help you rock the 414 all year round. Visit these retailers to find accessories, hoodies, tees, hats and everything you need to show your Milwaukee pride all year round.