Sweet Milwaukee, bum, bum, bum, good times never seemed so good! Hugh Jackman swept through this city like a man who understood something the rest of the world is just beginning to understand. Milwaukee doesn't apologize for itself. It simply is. Gloriously, unapologetically, with frozen custard…
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Milwaukee does Black Friday differently. Sure, wander the city and you'll find stores all over town offering discounts and deals on just about everything, but many locals line up for an even more exclusive release. On Thanksgiving night, or in the wee hours of Friday morning, many locals brave the…
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A golden thread weaves through Milwaukee's soul, connecting corner taverns to legendary breweries and linking generations of locals with wide-eyed visitors: beer. But only one beer stands the test of time from a brewing giant that helped build Milwaukee into “The Original Brew City. For over 122…
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Fall in Milwaukee smells like roasted coffee, baked apples and specialty beers with just the right touch of pumpkin from local breweries. The city leans into the season like an old friend, warm, familiar and reliable. If there’s a place that knows how to bottle autumn’s energy, it’s right here…
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Cool breezes roll in from Lake Michigan, leaves crunch underfoot and the call of a ballgame fills the air at American Family Field. Milwaukee doesn’t slow down when summer ends. Trade tailgates for Oktoberfest tents, swap fair food for pumpkin-spiced treats and raise a glass to a fall you’ll only…
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Labor Day weekend in Milwaukee. It’s the golden hour of summer. It’s one last hurrah before school’s back in session and the crisp air of fall takes center stage. It’s your time to soak up the last moments of the season. To mark the unofficial summer finale, the city packs the calendar full of…
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August 1 is International Beer Day, a time to raise a glass in honor of friends, beer lovers and the brewers whose craft brings people together all over the world. Milwaukee may be known as Brew City, but its beer scene goes far beyond lagers and pilsners, showcasing global flavors with…
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Every destination says it, but Milwaukee means it: we’re a city with something for everyone. We don’t just mean every interest, palate or age, though. We mean for every body. Throughout the city, you’ll find tons of accessible attractions that make your experience in the Cream City unforgettable. To…
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Summer in the City of Festivals continues with a bang in July. While fireworks are typically reserved for the Fourth of July, this month, these festivals will light up the night and awe crowds all over town. To help you map your month, here’s one thing you just can’t miss at each July festival in…
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There are some things that just go hand-in-hand. Peanut butter and jelly. Mac and cheese. Giannis and the Bucks. Wisconsin and beer. Okay, you could say cheese or brats or a friendly midwestern hospitality that’s second to none, but that’s not really the point. Wisconsin just isn’t Wisconsin without…
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