The soundcheck is over. The stage is set. Summerfest 2026 has almost arrived, and they’re ready to turn it up to 11. That’s right, the world’s largest music festival, the Big Gig, Summerfest, begins this weekend, kicking off three straight weekends of live music, delicious food and a vibe so…
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Do you love an excuse to shop a little longer, sip prosecco with friends and turn dinner plans into a full day out? Then clear your calendar because the Historic Third Ward’s newest weekend tradition is calling your name. Introducing Shop, Sip & Savor, a neighborhood-wide celebration of local…
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It’s morning in Milwaukee. The sun crests Lake Michigan’s horizon, painting the grey waters in shimmering hues of blue. Natural splendor gives way to the bustle of a city in motion. Commuters file in, coffee shops fill up, and Milwaukee begins to buzz with life. Another day has begun. As noon…
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Thrifting, antiquing, vintage, call it what you want, it’s having a moment. In Milwaukee, style isn’t one-size-fits-all and nowhere is that clearer than in Bay View. This trendy neighborhood blends creative grit with easygoing charm, making it a natural gathering place for vintage lovers chasing…
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Books have a habit of transporting us. Whether to distant lands, bygone eras, imagined futures or thrilling adventures, books allow us to cross continents, make new friends and see the world through a different lens. Now, it’s time for you to take your book on an adventure of its own. Choose your…
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Did you really visit a destination if you didn’t come home with a souvenir… or maybe a suitcase full of them? We’ve all been there, drawn in by T-shirts, magnets, shot glasses and irresistible local treats. And honestly? A great trip isn’t complete without something special to remember it by…
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Milwaukee loves a good giveaway day at the ballpark. Bobbleheads, hats, windbreakers, even an Alpine hat? Yes, please. Picking up one of these limited pieces of memorabilia is more than just a memento, though. It’s a badge of honor, serving as bragging rights that, of all the Brewers fans in all the…
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Okay, so maybe 2025 didn’t go to plan. Your list of New Year’s resolutions, crumpled into the recycling before February, and all the hopes that it was going to be your year , dashed by spring. Or maybe 2025 actually was your year, one by one, metronomically ticking off resolution after resolution…
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Christmas Eve is less than a week away, and you're staring at a list that's still got names on it. Don't panic. Even Santa's probably got a few people he forgot about until the elves reminded him. The good news? Milwaukee's got shops that turn last-minute into no big deal. Walk in, find something…
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Tommy Violet, the self-proclaimed mayor of Milwaukee, brings some of the dancing, do-good energy we all need in our lives. Although he doesn’t hold the actual title, he sure knows his way around the city. For Tommy, it's all about community, building relationships and knowing that the most memorable…
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