VIEW THE MAP

The Blog

 

Our blog is a digital compass that guides you through the experiences, stories, and insights that make Milwaukee truly special. With every post, we invite you to explore the hidden gems that await your discovery, immerse yourself in the local culture, and embark on virtual journeys that spark your wanderlust. Whether you're planning your next adventure, seeking insider tips, or simply indulging in armchair exploration, let us inspire, inform, and ignite your curiosity. Start exploring now and dive into a world of endless possibilities. 

Summerfest 2026 Admission Promotions

The only thing better than a Summerfest experience is a free Summerfest experience. The rare opportunity to see your favorite band just for the cost of three cans of beans or a children’s book, for wearing your favorite local college apparel or just for showing up from noon to 3 p.m. on certain…

Read More

Your Ultimate Memorial Day Weekend Guide to Milwaukee

Warm weather. Cold beer. A long weekend. It’s not the beginning of a country song, it’s the kickoff to summer, the first taste of festival season and your perfect Memorial Day getaway Whether you’re traveling from Chicago to see family or flying in from St. Louis to catch the Brewers-Cardinals…

Read More

Milwaukee’s 2026 May Festival Preview

Festival season never really stops in Milwaukee. From January all the way through December, there’s something to celebrate, but spring is when the City of Festivals really kicks into full swing, packing almost every weekend on the calendar with a little extra excitement. In May alone, there’s a beer…

Read More

Milwaukee Film Festival 2026 Guide: Must-See Films Each Day

There’s just nothing like the movie theater. The smell of popcorn wafting through the air, the glow of the screen in a dark room, the joy of watching a film for the first time in a room full of strangers. It’s a communal experience that raises our hopes, breaks our hearts and makes us jump out of…

Read More

Coming in 2026: Milwaukee's New & Upcoming Developments

Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans nationwide with pockets full of pancakes and a burger-producing winning streak. And the mythically whimsical Mama Rosa…

Read More

Milwaukee's 2026 Spring Festival Guide

Spring: a season of growth and renewal. A season of new beginnings and melting snow. A season with signs of light and full of life everywhere you look. As the weather starts to warm, Milwaukee is packed with festivals nearly every weekend, with something for everyone from film fanatics to tequila…

Read More

Summerfest Announces 2026 Lineup

Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's Almanac," or on The Weather Channel or even the beginning of Spring Training. No, each year, spring floats through the air with the smell of a…

Read More

Milwaukee Winter Festival Guide 2025/2026

The City of Festivals doesn’t let a little cold keep us from throwing a party and inviting the whole world to join in. When Jack Frost bites, we bundle up or head indoors to keep the festive fun rolling all year long. So, bust out your mittens, pull on your coat, brew a big cup of cocoa and get…

Read More