In an era of unlimited entertainment choices, where each of us is streaming a different show, following a different sports team or scrolling endlessly on our "For You" social media feeds, there is still one cultural moment that captivates the entire population for one night only – the Super Bowl…
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As the XXV Olympic Winter Games approach, we find ourselves thinking about Bill Murray. No, not about his cult classic “Groundhog Day,” but rather an idea he hatched on Twitter about a decade ago. “Every Olympic event should include one average person just for reference.” Suddenly, Olympic…
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The top women’s college volleyball teams in the country are coming to Milwaukee this summer. Taking place August 21-23, the American Volleyball Coaches Association’s (AVCA) First Serve will kick off the 2026 season with eight of the top 12 teams in the nation, and earlier today, they announced who’s…
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This story originally ran as part of the American City Business Journal’s Business of Travel Series, sponsored by Visit Milwaukee. Say “Milwaukee sports,” and the mind goes straight to the highlight reel. The crack of bat meeting ball in the thick August air. The roar of fans as greatness unfolds…
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Deer hunting season is around the corner, and the Milwaukee Bucks are primed to give the NBA a whole new reason to fear the Deer. This year’s Deer run looks a little different. There are some new faces, sure, but don’t for a second think that the Bucks are rebuilding. They’re evolving. Gone are…
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Playoff baseball in Milwaukee is flat-out special. It’s 41,900 fans on their feet, cheering at the top of their lungs. It’s American Family Field with the roof closed and the speakers turned up to 11. It’s baseball at its most electric. We’ve said it before, but this time we mean it: this…
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Are you ready to party, Milwaukee? Banana Ball is coming back to Milwaukee, and this time, it’s not only making magic moments; it's making history. On June 6 and 7, 2026, the inaugural season of the Banana Ball Championship League swings through Milwaukee, taking over American Family Field for…
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How can you not be romantic about baseball? The crack of the bat. The roar of the crowd. The pure and simple summer vibe that comes with a trip to the ballpark. It’s the only sport where you can visit 30 different stadiums and see the game in a different way each and every time. Opened in 2001…
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You don’t need to know a gearbox from a gas pedal to know this is the weekend to be at the Milwaukee Mile. The Snap-on Milwaukee Mile 250 Weekend brings two days of roaring engines, family fun and a championship battle that will come down to the wire. Consider this your green flag to discover the…
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The Milwaukee Bucks may not play a game of basketball until October 22, but there’s been no shortage of excitement this offseason. The team signed veteran center Myles Turner and guard Cole Anthony, they re-signed Kevin Porter Jr., Jericho Sims and Taurean Prince, and they parted with 2021 NBA…
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