Visit Milwaukee Cookie Policy

Effective Date: September 24, 2018


This Cookie Policy describes The Greater Milwaukee Convention & Visitors Bureau, Inc. d/b/a Visit Milwaukee's ("Visit Milwaukee" or "we" or "us") use of cookies, web beacons and other tracking technologies on its website.

This Cookie Policy is part of the Visit Milwaukee Privacy Policy ("Privacy Policy"). Capitalized terms not defined in this Cookie Policy will have the meanings set forth in the Privacy Policy.

You have the option of consenting to or refusing the use of non-essential cookies, by category type, upon entering this website.

We may change this Cookie Policy from time to time to reflect changes in the cookies we use and how we use them. You will be asked to consent to or refuse the use of cookies upon any major updates.

What types of tracking mechanisms do we use?
We use cookies, web beacons (a/k/a tracking pixels), and other tracking technologies on our website. These other technologies include scripts, tags, Local Shared Objects (Flash cookies), and Local Storage (HTML5).

What are cookies and web beacons?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the website. Cookies enable the website to remember your actions and preferences (such as login, language, font size and other display preferences) and recognize you and/or your browser, along with some information you have provided in the past, on subsequent visits.

Web beacons are small graphics on a webpage or email that monitor your activity when viewing a webpage or email.

How do we use cookies?
We use cookies to:

  • make our website function properly,
  • provide personalized experiences on and off our website,
  • tailor our interactions with you,
  • provide us with valuable data for analysis and improvement of the website and web experience; 
  • provide us with statistics about usage and effectiveness, and
  • help us improve our products and services.

What cookies does our website use?

Functional Cookies
The following cookies, while not required, improve your experience on our site.  If you disable functional cookies, certain website functions may not be available to you.

Cookie Name Purpose
Google Analytics Capture statistical data and analytics to improve the site
Kentico Analytics

The web CMS we use to host our website captures data and analytics similar to Google Analytics to help us with site improvements

Wistia This video player uses cookies that allow us to see which videos are watched, how often, and for how long. We use this to determine which video content is relevant to site visitors so we can improve our site content
Curalate/Crowdriff Both platforms utilize cookies to let us know what User Generated Content (UGC) visitors to our website utilize.

Targeting/Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.


Cookie Provider Purpose
DoubleClick (Google) Enables behavioral advertising and analytics on the Google Marketing Suite
Instagram Enables behavioral advertising and analytics on Instagram
YouTube Enables behavioral advertising and analytics on You Tube
Facebook Enables behavioral advertising and analytics on Facebook
Twitter Enables behavioral advertising and analytics on Twitter
Pinterest Enables behavioral advertising and analytics on Pinterest
Act-On Enables personalization and analytics from emails received from VISIT Milwaukee
Adara Enables behavioral advertising and analytics within the Adara ad network
Gimbal Enables behavioral advertising and analytics within the Gimbal ad network
MNIX Enables behavioral advertising and analytics within the MNIX ad network
Multiview Enables behavioral advertising and analytics within the Multiview ad network
Orange 142 Enables behavioral advertising and analytics within the Orange 142 ad network


How long do cookies last?
A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website and are typically deleted or removed when you exit your web browser.

Persistent cookies exist for a set period of time, for example, six months or one year. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can manually delete persistent cookies through your browser settings.

We may store information in the United States.
We may store information collected from cookies on servers in the United States. You consent to such collection and storage in the United States.

How do we treat information gathered by cookies?
The information gathered by cookies is not "Personal Information" as such phrase is defined in the Privacy Policy. We do not treat that information as Personal Information unless otherwise required by applicable law in the state, country or province where you are located.

Some countries, such as those countries in the European Union ("EU"), consider some information gathered by cookies to be "personal data" and therefore we will treat that information as "personal data" when required by applicable law. See our Privacy Policy for details on how we treat Personal Data.

Who do we share information with?
Visit Milwaukee shares the information gathered via cookies with its third-party service providers to help Visit Milwaukee perform marketing and certain website maintenance activities.

VISIT Milwaukee is not responsible for third-party cookies.
Cookies can be either “first-party” or “third-party” cookies. A first-party cookie allows your web browser to talk to the actual website that you are visiting (i.e. this Visit Milwaukee website). A third-party cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. We do not have control over third-party cookies. Third-party cookies are not governed by this Cookie Policy.

How do you manage cookies or opt-out?
You have the option to agree or disagree with our use of cookies when you first enter the website. You may also accept or refuse cookies by activating settings in your browser. You may also withdraw or update your consent by contacting us as and you will also have to update your browser settings.

Please be aware that if cookies are disabled, not all features of the site may operate as intended. You may not be able to decline or refuse any cookies which are required to make the website work properly.

You may wish to refer to for information on commonly used browsers. Find out how to manage cookies on popular browsers below:

Google Chrome: Google Chrome Support

Microsoft Edge: Microsoft Edge Support

Mozilla Firefox: Firefox Support

Microsoft Internet Explorer: Internet Explorer Support

To opt-out of being tracked by Google Analytics across all websites, visit: GA Opt Out.

Flash cookies are not managed by the same browser settings as are used for browser cookies. For more information on deleting Flash cookies, visit Adobe's website directly or: All About Cookies

California's "Do-Not-Track" Requirement.
We do not currently honor "do-no-track" requests.

How to contact us?
If you have any questions or concerns regarding this Cookie Policy, please contact us at:

Data Controller:
Data Privacy Team
Visit Milwaukee
648 N Plankinton Avenue, Suite 220
Milwaukee, WI 53203
414-273-3950 (Phone)
414-273-5596 (Facsimile)