VISIT Milwaukee is proud to announce the second season of its Emmy-nominated television show, “Good Things Brewing,” hosted by award-winning event planner David Caruso and produced and distributed by Plum Media.  


“Good Things Brewing” begins airing February 24 in 10 Midwestern markets and on VISIT Milwaukee’s social platforms. Host David Caruso takes viewers on an adventure through the community and is guided by six extraordinary Milwaukeeans who tell the story of Milwaukee through their experiences. Throughout season two, the cast explores American Family Field, Milwaukee Public Museum, Wisconsin State Fair, Summerfest, F.E.A.R. Running, Interval Coffee, Honeybee Sage Wellness and Apothecary, three breweries, five restaurants and a few surprise locations. In every episode, “Good Things Brewing” positions Milwaukee as an exciting, accessible, and diverse destination with top-tier amenities and attractions.  


“We hope that viewers get to see all the things Milwaukee has to offer in the second season of ‘Good Things Brewing,’” said Josh Albrecht, vice president of marketing and communications for VISIT Milwaukee. “From our diverse neighborhoods to our attractions like the Wisconsin State Fair and American Family Field, to our award-winning restaurants and accessible parks, anyone from anywhere in the world can come and experience something that will leave lasting memories of Milwaukee and our businesses.”  


This season of “Good Things Brewing” features: 

  • Shari Black | Executive Director/ CEO of Wisconsin State Fair Park 
  • Pete Cooney | owner of Pete’s Pops 
  • Shary Tran | Generac’s Global Director of Diversity and Inclusion 
  • Tenia Fisher | co-founder of F.E.A.R. Milwaukee 
  • Damian Buchman | founder of the Ability Center, The forthcoming Opportunity Center, and RampUpMKE 
  • Cecelia Gore | Executive Director of Milwaukee Brewers Community Foundation  

The show will be broadcast on network affiliates in:  

  • Cedar Rapids, Iowa 
  • Chicago, Illinois 
  • Des Moines, Iowa 
  • Green Bay, Wisconsin 
  • La Crosse, Wisconsin 
  • Madison, Wisconsin 
  • Marquette, Michigan 
  • Milwaukee, Wisconsin 
  • Minneapolis, Minnesota 
  • Wausau, Wisconsin 

The 10 markets for “Good Things Brewing” were chosen because of their easy drive-in or fly-in access as well as their base level of awareness of our community. Many of these markets are already strong for visitation to Milwaukee and became even more so after season 1 of “Good Things Brewing” aired alongside Milwaukee’s multi-layered marketing approach.  


The first season of “Good Things Brewing” garnered a regional Emmy nomination and 275,000 broadcast impressions in Indiana, Michigan, Minnesota, Illinois, Iowa and Wisconsin. Billboards of the first season ran in Chicago, Rockford, Madison, Green Bay, South Bend, the Greater Milwaukee area, and Minnesota, generating 8.4 million estimated impressions promoting the show. Earned media efforts generated an estimated 10 million impressions and social media generated 266,000 impressions.   


“Good Things Brewing” is not only a great way to showcase Milwaukee as a tourist destination, but also as a place people want to live and work in,” said Josh Albrecht, vice president of marketing and communications for VISIT Milwaukee.  


Alongside the show, VISIT Milwaukee will include a talent attraction commercial sponsored by the Wisconsin Economic Development Corporation (WEDC). Additional sponsors for season two include Wisconsin State Fair and Marquette University. 


Download teasers of the second season here. Viewers are also encouraged to follow @goodthingsbrewing on Instagram and Like “Good Things Brewing” on Facebook.


Broadcast Details:


Good Things Brewing 2 Broadcast Schedule