The Brewers’ first World Series appearance since 1982 creates a powerful opportunity to tell a story about generations of fandom. Fans who experienced that series are now sharing this run with children and grandchildren, while younger fans are experiencing their first Milwaukee World Series.

Explore the story: Meet a family whose baseball traditions span generations. Pair old ticket stubs, photographs and memories with their experience of this year’s run.

World Series excitement can bring an overwhelming sensory environment. American Family Field’s KultureCity Certified Sensory Inclusive designation offers a timely story about helping fans with sensory needs experience baseball’s biggest stage. The Brewers list sensory bags at Guest Relations, a Field Level sensory room and a Terrace Level quiet room.

Explore the story: Speak with KultureCity and Brewers representatives about sensory inclusion, demonstrate available resources and hear from willing fans about how these accommodations shape their game-day experience.

Milwaukee’s network of Brewers shuttles turns neighborhood bars and restaurants into starting points for game day. Following the journey from a neighborhood gathering spot to American Family Field offers visiting audiences a look at how the city celebrates baseball.

Explore the story: Ride along with a shuttle driver and regulars, meet the staff preparing for crowds and experience the neighborhood before first pitch. World Series shuttle service should be confirmed with participating businesses.

Outside American Family Field, smoking grills and elaborate tailgate setups are part of the baseball experience. Milwaukee’s established tailgating culture offers a story about the rituals fans carry from one season to the next, now with World Series excitement added to the mix.

Explore the story: Meet longtime tailgaters, discover a family recipe or have a reporter learn how to put together a proper Milwaukee baseball tailgate.

The Famous Racing Sausages were MLB’s first live-action mascot race, debuting in 1993. Their race offers an opportunity to explore one of Milwaukee baseball’s most recognizable traditions, including how runners prepare and why fans become fiercely loyal to their favorite sausage.

Explore the story: Request a look behind the scenes, interview a runner or explore a reporter participation segment in coordination with the Brewers.

Milwaukee’s dining scene gives visiting fans another lineup to explore. The city is part of the new Michelin Guide American Great Lakes edition, with the inaugural restaurant selection coming in 2027. World Series coverage offers a timely opportunity to meet the chefs and restaurateurs shaping Milwaukee’s food culture.

Explore the story: Meet a chef with a personal baseball connection, visit neighborhood restaurants welcoming traveling fans or follow a kitchen preparing for World Series crowds.

Milwaukee has a surprise for the American League champion visiting for the World Series: This city helped launch your league. On March 5, 1900, baseball leaders including Ban Johnson, Charles Comiskey and Connie Mack gathered in Room 185 of Milwaukee’s Republican House hotel. Their work included incorporating Comiskey’s Chicago club, completing the American League’s eight-team alignment. The league adopted its name in 1899 and began major league play in 1901.

Explore the story: Visit the former hotel site at the northwest corner of North Martin Luther King Jr. Drive, formerly Old World Third Street, and West Kilbourn Avenue, across Kilbourn from the Hyatt Regency. Pair the location with a baseball historian who can unpack Milwaukee’s role in creating the league. The hotel was demolished in 1961.

Decades before today’s Brewers arrived, the Milwaukee Bears took the field in 1923 as members of the Negro National League. Their player-manager was Pete Hill, a pioneering Black baseball star elected to the National Baseball Hall of Fame in 2006. The Bears played at Athletic Park, later known as Borchert Field, during their only season.

Explore the story: Pair archival photographs and team imagery with a historian’s perspective on the players, the conditions they faced and how their stories are preserved.

Hank Aaron began and ended his major league playing career in Milwaukee. He debuted with the Milwaukee Braves in 1954, helped deliver the city’s 1957 World Series championship and returned to finish his career with the Brewers in 1975 and 1976. This year marks the 50th anniversary of his 755th and final home run, hit at Milwaukee County Stadium on July 20, 1976.

Explore the story: Connect Milwaukee’s championship past with the city today through the Hank Aaron State Trail, which passes through the Menomonee Valley near American Family Field.

For generations of Milwaukee fans, baseball sounded like Bob Uecker. The longtime Brewers broadcaster, comedian and 2003 Ford C. Frick Award recipient joined the team’s broadcast booth in 1971 and died in January 2025. His relationship with Milwaukee offers a story about the voice that helped generations fall in love with the game.

Explore the story: Meet fans at Milwaukee artist Mauricio Ramirez’s downtown Uecker mural and speak with Ramirez about portraying “Mr. Baseball.”

The Braves’ departure after the 1965 season and the Brewers’ arrival in 1970 tell a story about Milwaukee’s determination to remain a major league city. Bud Selig’s campaign to bring baseball back provides context for what this World Series means to the community.

Explore the story: Pair archival coverage and longtime fans’ memories with the Selig Experience at American Family Field, which recounts his efforts to return baseball to Milwaukee.

Mike Schneider has a job made for Milwaukee: playing accordion for the Brewers. His collaboration began in 2025 with recorded musical prompts and expanded to live performances at select home games in 2026. His repertoire includes “Take Me Out to the Ball Game” and the “Beer Barrel Polka,” connecting the ballpark experience to the region’s polka traditions.

Schneider says FOX broadcaster and Hall of Fame pitcher John Smoltz, a fellow accordion player, asked to meet him after seeing him perform this summer. A possible accordion reunion offers an entertaining pregame opportunity.

Explore the story: Film a performance or accordion lesson with Schneider, potentially at Usinger’s Famous Sausage. His band is also interested in providing live music for pregame coverage, subject to scheduling and coordination.

The economic impact of a World Series becomes personal when told through the people welcoming visitors. A restaurant owner preparing additional orders, a hotel employee greeting traveling fans or a shopkeeper creating a baseball-themed window display can illustrate how the excitement reaches businesses throughout the city.

Explore the story: Follow one business through preparations and game day, documenting the decisions, work and customer interactions behind Milwaukee’s welcome.