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VISIT Milwaukee Visitor Information Center

Toll Free: 1-800-554-1448
Local Phone Number: 414-273-7222

Email: info@milwaukee.org

Located inside the Wisconsin Center
Inside main rotunda on First Floor
400 W. Wisconsin Avenue
Milwaukee, WI 53203

 

East Side

This trendy neighborhood is a melting pot of UW-Milwaukee students, young professionals, and longtime residents. If you’re looking for a night out, whether it’s dinner, drinking, or dancing, you’ll probably find yourself on the East Side. One of the city’s nightlife hubs is Brady Street, the historic home of Milwaukee’s Italian population that has only gotten more funky and fun since the hippies moved in in the 1960s. The North Avenue area is packed with restaurants, indie movie theaters, jazz clubs, and more.

Brady Street
Brady Street
Popular thoroughfare of shops, restaurants, and bars
Lafayette Hill
Lafayette Hill
Beautiful park overlooking Lake Michigan
University of Wisconsin-Milwaukee
University of Wisconsin-Milwaukee
Campus
Bradford Beach
Bradford Beach
#3 Best Urban Beach in the Nation
Oriental Theatre
Oriental Theatre
Home of the Milwaukee Film Festival
Oak Leaf Trail
Oak Leaf Trail
This 120-mile long bike and foot trail cuts right through the East Side neighborhood
Surf Milwaukee
Boating, Fishing, Water Activities

Surf Milwaukee

Milwaukee probably isn’t the first place that comes to mind when you think about hanging ten, but Lake Michigan is home to a vibrant and growing freshwater surfing scene.

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Farwell Avenue
Neighborhoods

Farwell Avenue

Milwaukee’s East Side is a vibrant melting pot, popular with college students and retirees alike. The area surrounding the intersection of Farwell Avenue and North Avenue is always buzzing at night, thanks to restaurants, bars, movie theaters, bowling alleys, and more.

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Brady Street
Neighborhoods

Brady Street

A beloved Milwaukee thoroughfare for decades, Brady Street is an eclectic, colorful street that’s popular for diverse dining options, a vibrant bar scene, and the city's best salons. Visit for a spa day and shopping, and stay to watch see the street come alive at night.

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Downer Avenue
Neighborhoods

Downer Avenue

Historic Downer Avenue is one of Milwaukee's most popular East Side business districts known for its great dining, shopping, movies, and annual events. You can’t go wrong patronizing any of these establishments.

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Film in Milwaukee

Film in Milwaukee

Lights, camera, action! Movie buffs will love Milwaukee’s unique historic cinemas and annual film events.

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Surf Milwaukee
Boating, Fishing, Water Activities

Surf Milwaukee

Milwaukee probably isn’t the first place that comes to mind when you think about hanging ten, but Lake Michigan is home to a vibrant and growing freshwater surfing scene.

Learn More
 
Milwaukee Neighborhoods

The East Side

Wine Bars

Brady Street is home to one of the best wine bars in the city, Balzac, but that's not the only spot to get your vino fix. There are a number of other great wine destinations throughout Milwaukee.

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Milwaukee's Jazz Scene

The Jazz Estate in the East Side neighborhood is a longtime local favorite – the club has hosted national and local musicians for more than 40 years.

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Milwaukee Film

For an artsy night out in Milwaukee, see a movie at one of the nation's premier historic movie palaces, the East Side's Oriental Theatre, which is also one of the hosts of the annual Milwaukee Film Festival.

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East Side Partners