Annual event for Milwaukee-based financial security company to pump about $12.9 million into local economy
MILWAUKEE — (July 21, 2017)— Northwestern Mutual will hold its 137th Annual Meeting in Milwaukee on July 22-26, 2017. The event will draw 10,000 people fro m across the country, comprising of Northwestern Mutual’s field representatives and their families. The company’s Annual Meeting will have an estimated economic impact of approximately $12.9 million* for the local economy and occupy about 13,800 hotel room nights.  
"We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area's economy. We look forward to welcoming the thousands of attendees to Milwaukee and creating great experiences for them while they're here."
The company’s Annual Meeting is an opportunity for its employees and financial representatives to reflect on another strong year, as well as network, mentor peers, share ideas and engage in continuing education opportunities that help the company better serve its more than 4 million clients.
"We look forward to having our financial representatives and their families come to Milwaukee every year for the Annual Meeting,” said John E. Schlifske, Northwestern Mutual chairman and CEO. “We have taken pride in calling southeastern Wisconsin our home for 160 years and our Annual Meeting allows us to celebrate our successes, as well as identify ways to continue to grow and innovate as a company to better serve our clients and our community.”
Northwestern Mutual will be conducting events and seminars for its financial representatives at the Wisconsin Center, the BMO Harris Bradley Center and at metro hotels including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel & Resort and the Pfister Hotel. In addition, the company i s hosting events at Discovery World and Henry Maier Festival Park, and promoting area attractions to the financial representatives’ families, including the Milwaukee Art Museum, Betty Brinn Children’s Museum and the Milwaukee Public Museum and Daniel M. Soref National Geographic Dome Theater.
About Northwestern Mutual
Northwestern Mutual has been helping families and businesses achieve financial security for 160 years. Through a distinctive, whole-picture planning approach including both insurance and investments, we empower people to be financially confident so they can live life differently. We combine the expertise of our financial professionals with a personalized digital experience to help our clients navigate their financial lives every day. With $250.4 billion in assets, $28.2 billion in revenues, and more than $1.6 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.4 million people who rely on us for life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and discretionary portfolio management solutions. The company holds more than $100 billion of client assets as a part of its wealth management company and investment services. Northwestern Mutual ranks 97 on the 2017 FORTUNE 500 and is recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2017.
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disabil ity income insurance, annuities, life insurance with long-term care benefits, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (securities), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (fiduciary and fee-based financial planning services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance).
About VISIT Milwaukee
Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

*Economic impact estimates direct and indirect sales based on the group’s projections and past history of the group.