VISIT Milwaukee Announces Steve Baas as Incoming Chairman of the Board for 2021 

MILWAUKEE (June 8, 2020) – VISIT Milwaukee announced today that Steve Baas will succeed Omar Shaikh as Chairman of the Board of Directors beginning January 1, 2021. Baas, who has served on VISIT Milwaukee’s Board of Directors since 2018, works as the senior vice president of government affairs at the Metropolitan Milwaukee Association of Commerce (MMAC). 


“We couldn’t be more excited to welcome Steve as Chairman of the Board to help steer VISIT Milwaukee into this new decade,” said VISIT Milwaukee President & CEO Peggy Williams-Smith. 


Baas currently serves as Vice Chair of the Board and will continue in that role until Shaikh’s term expires on December 31, 2020.


As the image and tourism marketing organization for the Greater Milwaukee area, VISIT Milwaukee is responsible for growing the local tourism economy, generating revenues for local business, increasing taxes paid by tourists and growing tourism-related jobs. 


The Chairman of the Board of Directors volunteers his time to provide overall strategic direction to VISIT Milwaukee and advocate its mission to the community. The Board of Directors assists in developing the company’s strategic plan, and helps the organization achieve its goals through participation in committees and Board meetings. 


VISIT Milwaukee will announce more appointments to the Board in the coming weeks.   


About VISIT Milwaukee 

VISIT Milwaukee is the Greater Milwaukee area’s convention and visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors in order to increase the economic impact of tourism in the region. Each year, tourism supports over 53,200 full-time jobs and brings more than $5.9 billion to the community. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit