Get discounted sweets and treats with free Milwaukee Treat Yourself Pass

Today VISIT Milwaukee added to its list of free passes benefiting travelers and residents alike with the launch of the Milwaukee Treat Yourself Pass. Sponsored by Potawatomi Hotel & Casino, this pass includes discounts and freebies on all of your favorite Milwaukee sweets and treats. From custard and ice cream, to candy, beef jerky, CBD gummies, and boozy gelato, you're sure to crush any craving with this pass. 

"Savory flavors like beer, cheese, and bratwurst might be top of mind when people think of Milwaukee delicacies, but we do sweet treats as well as any other city, too," says Peggy Williams-Smith, president and CEO of VISIT Milwaukee. "We're the custard capital of the world, and your mind will melt when you taste how we do cookies, candy bars, cupcakes, ice cream, and so much more."

How It Works 

Like the Milwaukee Deals Pass, Brew City Beer Pass, and Milwaukee Cheese Curd Pass, the Milwaukee Treat Yourself Pass is built for use on mobile devices, but it doesn't require users to download an app. Sign up for Milwaukee Treat Yourself Pass on VISIT Milwaukee's website, and then the pass is saved to your home screen. Once at a participating business, check in on the pass and then redeem the offer by showing the pass to a staff member. 

The rewards go well beyond redemptions. Sign up for the pass by July 31 at 11:59 p.m. to be entered to win a Wisconsin State Fair/Potawatomi Hotel & Casino sweepstakes featuring:

  • Two tickets to see Nelly with Ginuwine Aug. 12 at Wisconsin State Fair's main stage

  • A six-pack of cream puffs

  • A one-night hotel stay at Potawatomi Hotel & Casino

  • $100 gift card to Potawatomi Hotel & Casino and $100 in free play at the casino

Check in at each of the participating businesses listed below by July 1, 2023, for a chance to win a Milwaukee-themed grand prize.

Participating Businesses 

Coming Soon

To download images related to the Treat Yourself Pass, click here. Local businesses interested in joining the pass should contact Bryan Kubel, VISIT Milwaukee's partnership sales manager, at Media members with any questions about this pass are encouraged to contact me, Jake Meister, at