adidas and Milwaukee community leader & founder of sneaker boutique SNEEX, Eric “Shake” James, returns for 414 Day with the launch of the 414 Day Samba “View Finder.” Inspired by the creative spirit that defines Milwaukee, the collaboration reimagines the iconic Samba silhouette through Shake’s lens as a tribute and visual storytelling platform rooted in the city’s culture.

Drawing inspiration from aerial views of Milwaukee’s north and south sides, the design reflects the neighborhoods and geography. The cream colorway nods to Milwaukee’s historic “Cream City” heritage, while details throughout the shoe highlight elements of the city, like a viewfinder motif on the tongue and subtle nods to the north, south, east, and west sides. 
 

Developed in partnership with Visit Milwaukee and Summerfest, each purchase includes one complimentary ticket to Summerfest 2026, the world's largest music festival, inviting both locals and visitors to experience Milwaukee through sport, music, and culture across three weekends: June 18-20, June 25-27, and July 2-4.

Coinciding with 414 Day, Milwaukee’s annual celebration of local pride, Shake in partnership with adidas Cornerstone Community will bring the launch to life through a series of community activations across the city, including a youth sneaker customization workshop and an in-store launch experience. Since 2020, adidas Cornerstone Community and Shake along with his non profit JAY Academy, have built a strong partnership centered around youth opportunity and community investment.
 

“I’ve always believed a sneaker should stand for something, and this one is about pride in where you come from and making sure the next generation sees that their story matters too,” said Eric “Shake” James.
 

The adidas 414 Day Samba “View Finder” will be available exclusively at Sneex’s, Milwaukee and online at https://sneex3rdward.com/ beginning April 11, starting at $140.