VISIT Milwaukee is thrilled to announce its 414 Day activations and support of numerous organizations throughout Milwaukee. Good things are brewing all over town and VISIT Milwaukee is proud to support 414 Day with the Milwaukee Admirals; a brand new podcast and vlog, Joshing Around; the Milwaukee Theater District’s sponsorship of Imagine MKE’s 414 Day video; partnership with the Experience Milwaukee podcast; a 414 Day blog post full of special events to celebrate the day; and the continued sale of the limited edition Cream City Kicks to benefit hospitality scholarships.

“Milwaukee has so much to celebrate. With the opening of The Trade, an Autograph Collection Hotel, the great start to the Brewers’ season, and the forthcoming first round playoffs for the Milwaukee Bucks, 414 Day is a wonderful day to show off our local pride and celebrate all the things that make our city so special,” says VISIT Milwaukee President & CEO Peggy Williams-Smith. 

Learn more about the activations below and make sure to share your own 414 Day celebrations using #visitmke and #414Day.  

Celebrate 414 Day with The Milwaukee Admirals & VISIT Milwaukee

Head to UW-Milwaukee Panther Arena for a special Milwaukee Admirals game vs. the Chicago Wolves at 7 p.m. This year’s celebration includes:

  • A ceremonial puck drop by Peggy Williams-Smith, President and CEO of VISIT Milwaukee
  • A T-shirt toss including Cheese Curd and Good Things Brewing apparel
  • VISIT Milwaukee videos on the jumbotron & a Sports Milwaukee Dasherboard
  • A game day auction of a pair of the wonderfully cheesy Cream City Kicks


The Premiere of the Joshing Around Milwaukee Podcast and Vlog
VISIT Milwaukee presents the Josh Albrechts in Joshing Around Milwaukee, a free-form podcast and vlog celebrating the people and places that make Milwaukee special. Hosted by Josh Albrecht, VISIT Milwaukee’s vice president of marketing and communications, and Josh Albrecht, 97.3 The Game’s  on-air talent and executive producer, the show will allow VISIT Milwaukee to highlight the city's must-dos in a whole new way. Episodes will be shared on VISIT Milwaukee and Drink Wisconsinbly's social networks, reaching more than 700,000 followers. Podcasts will be featured on iHeart Radio and other streaming platforms, while vlogs will be posted to VISIT Milwaukee's YouTube channels. Both formats will be featured in VISIT Milwaukee's e-newsletters reaching over 60,000 readers and episodes will be released later in April.

Watch Imagine MKE’s 414 Day Video 
To emphasize its commitment to promoting Milwaukee’s vibrant arts community, VISIT Milwaukee is thrilled to sponsor Imagine MKE’s fourth annual 414 Day video. This year’s vid eo features the work of local poet Mikey Cody Apollo, personifying the voice of Milwaukee and speaking directly to its creative community. The visual component of the video will showcase Milwaukee’s professional artists and students from some of the city’s arts organizations including:

  • Ko-Thi Dance Company
  • Milwaukee Ballet’s MBII Company
  • Milwaukee Institute of Art and Design
  • First Stage
  • Milwaukee Youth Symphony Orchestra
  • Saint Kate’s Artist-in-Residence Jeff Zimpel

Listen and Share the Experience Milwaukee Podcast
VISIT Milwaukee is proud to sponsor the Experience Milwaukee podcast. The podcast highlights the people and places that make Milwaukee great. Join hosts Steve Glynn and Adam Derus as the Experience Milwaukee podcast helps locals and visitors discover new experiences throughout Brew City.

Read the new Milwaukee Day blog on 
Discover new ways to celebrate Milwaukee and more on the 414 Day Blog at  

Cream City Kicks
The limited-edition custom-made Cream City Kicks are available for purchase this 414 Day. Created by Noel Alvarado, artist, and Milwaukee native, designer of custom shoes for the Milwaukee Bucks, Milwaukee Brewers, the delightfully cheesy shoes custom-painted Air Force 1’s will put your city pride on your feet.

Proceeds from each pair be donated to the VISIT Milwaukee Foundation to fund scholarships and other initiatives that support and grow Milwaukee’s hospitality community.

Grab your kicks here.