Visit Milwaukee is excited to release a suite of trip planning tools that include the 2025 Official Visitors Guide, Official Visitors Map and new digital map powered by Map King. This new suite of planning resources makes discovering Milwaukee's attractions and business more interactive and engaging than ever before.  

 

"Milwaukee is a destination with amazing things to see, do, and taste, and our 2025 Official Visitors Guide is the ultimate guidebook,” says Chief Marketing Officer Josh Albrecht. "Whether you're hunting for the best cultural offerings, planning a festival-packed weekend, or following in the footsteps of your favorite sports stars, this guide and our new digital map from Map King make it easier than ever to explore Milwaukee like a pro." 

 

The 2025 Official Visitors Guide will soon appear at over 125 welcome centers and kiosks throughout Wisconsin, northern Illinois and in mailboxes and digital devices around the globe. From a guide to help you find your perfect festival, to top thrifting finds from local HGTV star Jenni Yolo, to itinerary ideas from Milwaukee’s own powerhouse comic Charlie Berens, to a weekend with Milwaukee Brewers star Christian Yelich and an itinerary from social media stars dubbed @Blackpeopleoutside, the 2025 guide is packed with inspirational content and planning tips that encourage visitors to explore everything Milwaukee has to offer.  

 

The Official Visitors Guide will feature a new cover image taken by influencer Nate Vomhof that showcases Milwaukee as a vibrant freshwater destination that offers endless reasons to celebrate. While geared toward visitors, the Official Visitors Guide has become a source of bucket list inspiration for area residents. Throughout the guide, both visitors and locals will find classic Milwaukee institutions as well as new attractions to visit, restaurants to try, and itineraries to check off their lists

 

The 2025 visitors map features over 200 local businesses throughout the area and includes hotels, attractions, restaurants, breweries, food halls, recreation shopping, and more throughout Milwaukee’s downtown and Wauwatosa. Visit Milwaukee has partnered with Map King to create a new digital mapping experience that complements the print Official Visitors Map. Map King is a versatile and customizable mobile web app, designed with the user experience in mind to elevate brands and unlock the full potential of venues. The digital map offers visitors a curated list of the city’s must-visit attractions, award-winning restaurants, top-notch shops and world-class hotels. The new Milwaukee Digital Visitors Map will continue to roll out curated itineraries as well as in-app promotions, like the current Milwaukee Admirals' ticket giveaway throughout the year.  

 

To order a copy of this year’s Official Visitors Guide, or to explore the digital version, visit visitmilwaukee.org/official-visitors-guide/ or map.visitmke.org