To capitalize on the major events drawing visitors from around the world to Milwaukee throughout the summer and to continue its celebration of National Travel & Tourism Week, Visit Milwaukee is thrilled to announce the launch of the free Summer Savings Pass.


The pass gives visitors and locals alike the opportunity to experience more for less at nearly 60 local businesses. The Summer Savings Pass features enticing deals and discounts at hospitality and tourism businesses, including museums, flower shops, excursions, restaurants, bars and more.  


“This summer is momentous for tourism in Milwaukee, and we wanted to make the most of it by enticing visitors to spend even more at our local businesses,” says Visit Milwaukee President and CEO Peggy Williams-Smith. “Visitors contribute over $2 billion in direct spending at Milwaukee County businesses each year, and we are constantly seeking out new and innovative ways to increase that impact. This is the latest addition to our series of passes, and we couldn’t be more proud to offer visitors and locals another reason to support our businesses.” 


Summer Savings passholders will have the opportunity to check in to locations to receive buy-one-get-one deals, 20% discounts, free menu items, and more.


The pass launches today, May 22, and will be available until September 2, 2024. The Summer Savings Pass is part of an ongoing series of passes launched by Visit Milwaukee to increase tourism and grow visitor and local spending at partner businesses. Other passes created by the organization include the Brew City Beer Pass, the Bobby Portis Pass, and the Milwaukee Theater District Pass, which have garnered over 35,000 combined sign-ups.  


Some of the business deals in the Summer Savings Pass include: 20% off of the total purchase at Aloekui Handmade Soap & Lotions; 30 minutes of free open play for one child with a beverage purchase at The Little Village Play Café; buy-one-get-one house cocktails at Great Lakes Distillery, buy one, get one tap beers (BOGO) on non-game days at J. Leinenkugel's Barrel Yard; among others. 


Participating Businesses Include: 

  • Aloekui Handmade Soap & Lotions 
  • Aperitivo 
  • Bear Paw Adventure Park 
  • Beef Jerky Outlet 
  • Belle Fiori, Ltd. 
  • Betty Brinn Children's Museum 
  • Brew City Kayak 
  • Bublr Bikes 
  • Cave of the Mounds 
  • Charles Allis Art Museum 
  • Chocolate Sommelier 
  • CityTins 
  • Clover 
  • Cocoa Tree Confectionery 
  • Eldr+Rime 
  • Fred's Frozen Custard & Grill 
  • Great Lakes Distillery 
  • Green Baked Goods Cafe' 
  • Harley-Davidson Musuem  
  • H2O Health Hydration Oasis 
  • J. Leinenkugel's Barrel Yard 
  • Jewish Museum Milwaukee 
  • Lela 
  • Lucky Clover 
  • Maggio's Wood Fired Pizza 
  • Milwaukee By Bike 
  • Milwaukee Duffy Boat Rentals 
  • Milwaukee Food & City Tours 
  • Milwaukee Makers Market 
  • Milwaukee Pedal Tavern 
  • MobCraft Brewery 
  • Pabst Mansion 
  • Paddle Tavern 
  • Pilot Project Brewing 
  • Pomona Cider Company 
  • Potawatomi Casino | Hotel 
  • Red Rock Saloon 
  • RUTA's Fresh Indian Fare 
  • Sabrosa Cafe & Gallery 
  • Saz's State House 
  • Style Pop Cafe 
  • Sweetly Baked 
  • Tanya's Food Truck 
  • The High Note 
  • The Little Village Play Cafe 
  • The New Fashioned
  • The Pasta Tree Restaurant & Wine Bar 
  • The Starling Pier Garden 
  • Torzala Brewing Company 
  • Ultimate Confections Chocolates 
  • Ultimate Farm Collaborative 
  • Ultratwist Vintage 
  • Urbaine Oasis Spa Boutique 
  • Urbal Tea Co 
  • Urban Milwaukee: The Store 
  • Vault 
  • Villa Terrace Art Museum 
  • Vino Third Ward 
  • War Memorial Beer Garden 
  • WaterStone Bank Air & Water Show 
  • WhirlyBall 
  • Wizard Works Brewing Company 

How It Works   

The Summer Savings Pass is built for use on mobile devices; however, the pass doesn't require users to download an app. Sign up for the free pass on Visit Milwaukee's website.Then, the pass is saved to your phone's home screen. Once at a participating business, use the pass to check in and redeem the offer by showing it to a staff member. 


Media Invite 

Media are invited to attend the Visit Milwaukee Partner Mixer today from 4:30 - 7:00 p.m. at The New Fashioned. Remarks from Bars & Recreation CEO Marla Poytinger and Visit Milwaukee President & CEO Peggy Williams-Smith will begin promptly at 6:15 p.m.