Ask LeRoy

Milwaukee's First AI-Powered Augmented Reality Sales Rep and Guide

Visit Milwaukee is changing the way you experience our city with Ask LeRoy, an AI-powered augmented reality (AR) sales representative. Debuted at Connect Marketplace, one of the nation’s leading meetings and conventions tradeshows in 2025, this innovative tool puts the power of meeting planning in the palm of your hand.

By scanning the QR code with your smartphone camera, you see Pro Football Hall of Famer and Lambeau Leap inventor LeRoy Butler appear as a lifelike 3D avatar. Once he leaps onto your screen, LeRoy highlights Milwaukee’s meetings and conventions scene, and answers questions about everything from venue details at the expanded Baird Center to recommendations for local dining and attractions.

What Makes Ask LeRoy Unique

Ask LeRoy combines entertainment with information, creating an interactive way to learn about Milwaukee while adding a tech-forward, memorable touch. The tool draws from official Visit Milwaukee resources, ensuring that the answers are accurate and up to date.

Ask LeRoy is not meant to replace the personal connection of the Visit Milwaukee sales team. Instead, he serves as a conversation starter that helps planners and you engage more deeply with staff.

On the Road and Back Home

The debut in Miami is only the beginning. Ask LeRoy is out on the road, traveling the country and spreading the word about the Good Land on a tradeshow floor near you. Be on the lookout for the Visit Milwaukee booth to get a firsthand look at Milwaukee's innovative spirit and warm hospitality for yourself.

Ask LeRoy is also part of the Milwaukee experience itself. Following the leisure launch of the campaign, visitors from far and wide can now Ask LeRoy via QR codes and life-size LeRoy Butler cutouts at select locations. This means business travelers and leisure visitors can meet LeRoy, learn about the city, and give their Milwaukee adventure an extra leap.