Harley-Davidson is revving up for its biggest celebration of motor-culture yet for the 120th anniversary of the iconic bike brand. Travelers from around the globe will visit the Cream City as the hub of their two-wheeled adventures from July 13 – 16, 2023. All weekend, the Harley-Davidson Museum will rumble with the warm sound of motorcycles and motorcycle lovers, reminding everyone that Milwaukee is the true motorcycle mecca of the world. 

Feel the roar as thousands of fans head to the epicenter of entertainment, Veterans Park, for national headlining musical acts Green Day on July 14 and Foo Fighters on July 15. Throughout the weekend, experience the energy of the festival with performances by Cody Jinks, Social Distortion, Joan Jett & the Blackhearts, Phantogram, White Reaper, and KennyHoopla in a true celebration of the globally beloved bike brand’s 120th anniversary. Get your general admission and VIP tickets today! 

 In addition to a star-studded musical line-up, Veterans Park will host a family-friendly festival during the week that includes music, entertainment, activities, and delicious food options. 

The center for free events throughout the weekend, the Harley-Davidson Museum, and its 20-acre campus featuring live music, tasty food-and-beverage offerings, and skill demonstrations, culminating in a massive motorcycle parade through Milwaukee on Sunday. 

Around the area, six Milwaukee-area Harley-Davidson dealerships will host events and entertainment throughout the weekend. The Harley-Davidson Powertrain Operations in Menomonee Falls will also offer demo rides and product displays. 

Learn more details on additional ticketing, schedules, and more, find it all here. Don’t miss out book your hotel stay today!