Milwaukee doesn’t do soft serve. We do custard. Thick. Eggy. Unapologetically rich. You don’t lick it daintily; you dive in spoon-first like your life depends on it. And in this city, it kinda does. Plain and simple, custard is part of our DNA. It’s first dates and after-church treats. It’s jamming…
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As America celebrates 250 years, Milwaukee stands as proof that innovation happens everywhere from workshops and breweries to factories and music studios. On a Friday night at Lakefront Brewery, the line for fried cod winds past the fermentation tanks. Inside, plastic baskets arrive heaped with…
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Every four years, the World Cup throws the biggest sporting party on the planet, and everyone’s invited. That includes the most passionate soccer fans in Milwaukee and newbies who have never seen a match. Already a can’t-miss event, it reaches new heights in 2026 by being held here in North America…
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Are you ready to party, Milwaukee? Banana Ball is coming back to Milwaukee, and this time, it’s not only making magic moments; it's making history. Here's everything you need to know about the fast-growing sensation sweeping the nation, filling major league ballparks and entertaining crowds all over…
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Love dogs? Milwaukee has plenty of places for them. You’ll find off-leash and dog-friendly parks throughout the city, plus indoor options when the weather turns. These spots give you and your pup places to play and unwind throughout the city. What to Know Before Visiting Most of the parks listed…
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The only thing better than a Summerfest experience is a free Summerfest experience. The rare opportunity to see your favorite band just for the cost of three cans of beans or a children’s book, for wearing your favorite local college apparel or just for showing up from noon to 3 p.m. on certain…
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You made the choice that’s right for you. You’re following a vegan, vegetarian or healthy lifestyle, and you want to find somewhere to dine without sacrificing on flavor. You’re in the right place. Milwaukee’s flourishing culinary scene reaches into all corners of cuisine, including vegan and…
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We’re going on an egg-venture! There’s an Easter egg hunt afoot in Milwaukee. Except, instead of jellybeans, chocolate eggs or the odd dollar in quarters, it’s delicious brunch spots that we’re searching for. Follow along this treasure trail as we hop to the top spots for Easter brunch in Milwaukee…
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On February 19, we celebrate Destination Professionals Day, a day dedicated to the people who help bring visitors, meetings and major events to communities across the country. Here in Milwaukee, that work is powered by 42 dedicated professionals at Visit Milwaukee. Every day, we work alongside…
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Milwaukee has no shortage of historic buildings, but few come with a story like the Uplifting Mansion. Built in 1899, the mansion was designed as a place for gathering, celebration and connection. For more than a century, it stood as a beautiful backdrop for community moments. But when owner Deanna…
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