The moment you’ve all been waiting for, the 2024 Official Visitors Guide has officially arrived! VISIT Milwaukee’s most popular publication, the guide showcases the very best of the Fresh Coast. From the most mouthwatering, delectable, award-winning dining to a romantic day away in the Cream City, the perfect park for your personality to countless activities along the city’s wonderful waterfront, the guide is your to-do HQ to make memories that’ll last a lifetime in our great place on a Great Lake.

Order your own copy today and tap into the best of the Brew City. Get the guide!

Inside the Guide

Take a sneak peek at VISIT Milwaukee’s latest and greatest Official Visitors Guide.


City of Festivals

When you’ve been named the City of Festivals, you kinda have a lot to live up to, and Milwaukee doesn’t disappoint. With over 100 festivals to choose from each year, you better believe there’s a fest for everyone.


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Hometown love is what we’re made of! Discover Milwaukee’s ever-expanding arts scene. From ovation-worthy performances in the Milwaukee Theater District to a mural art-Inerary around town, the city sights that have helped shape Grammy Award-winning artist Grace Weber to the music venue for you, there are countless breathtaking shows and stunning art to see in Milwaukee.



Discover handcrafted jewelry, fashion-forward apparel, and artisanal goods that showcase the creativity and passion of local makers, explore Fresh Coast flavors with ingredients from area artisans, or check out one-stop shopping at one of the city’s shopping centers.



Experience the great outdoors! From stunning beaches to sailing on the Fresh Coast, a place for pickleball and a city for sports fans, you’re sure to make your heart race around every turn in Milwaukee. Feed your inner adrenaline junky and plan your Cream City getaway today.



In Milwaukee, beauty and wonder are never more than just a few steps away. Heed the call of the wild, plan your perfect park day or rev your engines at the world’s only Harley-Davidson Museum. From finding furry friends at the Milwaukee County Zoo to starting your engines at K1 Speed’s indoor go-kart track, there’s something to do for you and your whole crew.



From cozy dive bars to high-energy clubs and everything in between, your ultimate night out in Brew City awaits! Plan the perfect date night, discover the true Brew City and find the bar that best suits your personality.


a magazine spread showcasing dining in Milwaukee



It’s official: Midwest Living magazine named Milwaukee the Best Culinary City in the publication’s annual Best of the Midwest list for 2023. Once known for delectable Midwestern staples like bratwursts, custards and curds, the city’s robust dining scene has added to its culinary roster a complex and satisfying array of dining options inspired by flavors from all over the globe.


Baird Center

The secret is out. Milwaukee has emerged as one of the hottest travel destinations in the U.S., earning recognition from renowned sources like Conde Nast Traveler, Lonely Planet and Airbnb. But beyond its place as a prime vacation destination, the city is also a premier destination for meetings and conventions. Located in downtown Milwaukee, Baird Center (formerly Wisconsin Center) is the state’s largest and most flexible convention center, and it’s about to get even bigger.



Just minutes away from downtown, the enchanting suburb of Wauwatosa feels like something straight out of a fairy tale. But once you take a moment to explore the charming shops, family-friendly events and sensational dining offerings, you’ll soon begin to discover the pure magic that makes Wauwatosa shine.



Business listings for accommodations, restaurants, attractions, shopping and more.


100th Anniversary of the Cream Puff

Since its debut at the Wisconsin State Fair in 1924, the iconic Original Cream Puff has secured its place as the undisputed fairgoer favorite. Last year, fans consumed over 300,000 cream puffs during the fair’s 11-day run.


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Keep an eye out for the 2024 Official Visitors Guide at a location near you, request one to be mailed straight to your door or give it a read online.