Winter
Winters in Milwaukee are cold, but that doesn’t stop us from having a good time! Cold weather fans will find plenty of snowy fun in local parks, on tubing runs, and at ski and…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making memories. With many of Milwaukee’s best family-friendly attractions located downtown or just a…
Free Events
Looking for an exciting time in Milwaukee without breaking the bank? Look no further! From exploring the scenic parks along Lake Michigan's shoreline to delving into the city's…
Local Music Scene
Many know the Violent Femmes call Milwaukee home, but this city continues to produce some amazing musical talent. To be able to say that you saw them before they were famous, check out…
Attractions
Explore Milwaukee's top attractions, including museums, parks, the county zoo and Discovery World.
Museums
Milwaukee Natural History and Culture Museums. Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into…
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
What Your March Madness Sports Bar Says About You
March is quite possibly the best month of the year. Yeah, July has its place, and January is bright and shiny and new. It’s true that December brings holiday cheer, and…
2026 Spring Festival Guide
Spring: a season of growth and renewal. A season of new beginnings and melting snow. A season with signs of light and full of life everywhere you look. As the weather starts to…
Saint Patrick’s Day in Milwaukee 2026
St. Patrick’s Day is right around the corner, and preparations are already underway to celebrate this Irish holiday right here in Milwaukee. All month long, you can…
Spring Breakthrough: Spring Break Your Way in Milwaukee
This Spring Break, escape to Milwaukee! Far from the crowded beaches of Florida, the family-friendly shores of the Fresh Coast have everything you need to make the most of your…
Coming in 2026: Milwaukee's New & Upcoming Developments
Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans…
New in Milwaukee: Landmark Credit Union Live
Milwaukee's newest venue is ready to open its doors and make its mark on the city's already incredible live music scene. The 4,500-capacity Landmark Credit Union Live…
10 Affordable Milwaukee Made Souvenirs to Bring Home from Your Travels
Did you really visit a destination if you didn’t come home with a souvenir… or maybe a suitcase full of them? We’ve all been there, drawn in by T-shirts…
Summerfest Announces 2026 Lineup
Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's…
Destination Professionals Day: Meet the Team Behind Visit Milwaukee
On February 19, we celebrate Destination Professionals Day, a day dedicated to the people who help bring visitors, meetings and major events to communities across the country…
10 Best 2026 Milwaukee Brewers Giveaways So Far
Milwaukee loves a good giveaway day at the ballpark. Bobbleheads, hats, windbreakers, even an Alpine hat? Yes, please. Picking up one of these limited pieces of memorabilia is…
