Winter
Winters in Milwaukee are cold, but that doesn’t stop us from having a good time! Cold weather fans will find plenty of snowy fun in local parks, on tubing runs, and at ski and…
Family-Friendly
Spend less of your family vacation waiting for the fun to start and more of it making memories. With many of Milwaukee’s best family-friendly attractions located downtown or just a…
Free Events
Looking for an exciting time in Milwaukee without breaking the bank? Look no further! From exploring the scenic parks along Lake Michigan's shoreline to delving into the city's…
Local Music Scene
Many know the Violent Femmes call Milwaukee home, but this city continues to produce some amazing musical talent. To be able to say that you saw them before they were famous, check out…
Attractions
Explore Milwaukee's top attractions, including museums, parks, the county zoo and Discovery World.
Museums
Milwaukee Natural History and Culture Museums. Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into…
Discover, plan and explore with our interactive digital map! Find top spots, events and hidden gems—navigate Milwaukee like a pro and make every moment unforgettable!
10 New Year’s Resolutions in Milwaukee
Okay, so maybe 2025 didn’t go to plan. Your list of New Year’s resolutions, crumpled into the recycling before February, and all the hopes that it was going to be…
Business of Travel Series: The Strategy That Turned Milwaukee into a Meetings Destination to Watch
Most cities talk about being one of a kind. They splash the words across banners at tradeshows, stitch them into glossy brochures, and beam them into airport concourses. You…
Business of Travel Series: Why This Great Lakes City Owns the Summer
By the time August 2024 rolled around, it was impossible to ignore: Milwaukee’s event calendar had gone supernova. On a two-mile stretch of Lake Michigan shoreline, four…
Business of Travel Series: Meet the City Leading the Next Era of Bleisure Travel
Business trips used to be simple—fly in, sit in a conference room under fluorescent lights, maybe hit a hotel bar and then catch the first flight out. These days, that…
Business of Travel Series: The Business Traveler's Secret Weapon? Milwaukee
By 8 a.m., Milwaukee’s downtown is already moving at a brisk clip. Rolling suitcases hum across crosswalks, coffee shops buzz with laptop chatter, and lanyards sway on…
Business of Travel Series: Meet Milwaukee's Master Builder
The annual conference of wargamers had grown so much they no longer fit in their longtime suburban Chicago convention center. They needed a new home for the 2025 gathering of…
Coming in 2026: Milwaukee's New & Upcoming Developments
Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans…
Milwaukee by Design: The Buildings that Define the City
Milwaukee’s story isn’t only told in words or pictures. It’s also written in stone, glass and steel. The city’s architecture traces its evolution…
Burgers & Happy Hours: Milwaukee’s Perfect Pair
Beer. Burgers. Happy hours. Four simple words that define Milwaukee’s after-work culture. The city built by beer knows how to wind down with delicious budget-friendly…
2025 Christmas Eve & Christmas Day Dining in Milwaukee Guide
On Dasher, on Prancer, on Donner, on Blitzen, these Milwaukee restaurants will keep you out of the kitchen. Santa’s busy at work, the Whos are tucked in bed, and you have…
