Locally designed apparel and gifts available only in Milwaukee and made to last long after the trip ends.

Urban Milwaukee

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Wisconsin-shaped wooden magnet with a raised border displayed against a white background.

Take home a wood magnet from Urban Milwaukee.

Brew City Brand

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Colorful Milwaukee postcard illustration featuring the North Ave. water tower, Hoan Bridge, city skyline and lakefront in shades of blue, pink and purple, with “MILWAUKEE” at the top and “MKE” at the bottom.

Send a postcard from Brew City Brands.

Drink Wisconsinbly

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Colorful Wisconsin-themed T-shirts featuring a Fish Fry graphic displayed against a white background.

Show your love for a Wisconsin tradition with a "You Had Me at Fish Fry" T-shirt from Drink Wisconsinbly.

Socksanova

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Blue and yellow patterned sock featuring a skull and branching tree design, displayed on a clear mannequin foot atop a wooden table.

Show off your Milwaukee pride with socks inspired by the Milwaukee Flag from Socksanova.

Unfinished Legacy

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Model wearing a black hoodie featuring blue butterflies, bold “UNFIN LEG” lettering and the phrase “in endless pursuit of,” posed against a white background.

Stay cozy in a New Horizon Hoodie from Unfinished Legacy.

Usinger's

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Usinger's 10-ounce beef summer sausage in dark red packaging with the company's traditional red, black and gold label, displayed against a white background.

Snag a snack of summer sausage from Usinger's.

Boswell Book Co.

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A copy of Milwaukee Flavor: The Cookbook displayed on a wooden bookshelf among other cookbooks. The cover features four photos of food and drinks: a casserole, a pastry swirl, a plated dish, and two cocktails. Surrounding titles include The Science of Flavor, The Lula Café Cookbook, and Feasts from the Farm.

Take home a taste of Milwaukee with Milwaukee Flavor: The Cookbook from Boswell Books.

414 Milwaukee

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Smiling man wearing a gray Nike sweatshirt, black pants and a Milwaukee baseball cap, leaning to the side while holding up a colorful floral-patterned jacket against a white background.

Rep the 414 with The 414 Bomber Jacket from 414 Milwaukee.

Milwaukee Brewers Team Store

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Milwaukee Brewers 2026 NL Central championship hat, T-shirt and pennant displayed on grass.

Celebrate the Milwaukee Brewers' first-ever World Series win with official Team Store merch.

Torzala Brewing Co.

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Can of Polish Victory Lap pilsner from Milwaukee's 1840 Brewing Company against a white background.

Raise a glass of Polish Victory Lap Pilsner from Torzala Brewing Co.

More Local Gift Inspo

414loral

414loral

  • 1739 N. Dr. Martin Luther King Jr. Drive
  • (414) 301-3170
All Goods

All Goods

  • 8436 W. Greenfield Avenue
  • (414) 739-1353
Bayshore

Bayshore

  • 5800 N. Bayshore Drive
  • (414) 963-8780
Fein Brothers

Fein Brothers

  • 2023 N. Dr. Martin Luther King Jr. Drive
  • (414) 562-0220
Pop's

Pop's

  • S79W18907 Janesville Road
  • (414) 552-2079
SHOP

SHOP

  • 4524 N. Oakland Avenue
  • (414) 962-4030
Sneex

Sneex

  • 1320 E. Brady Street
  • (414) 509-8430
URSA

URSA

  • 2534 S. Kinnickinnic Avenue
  • (414) 312-7188