Destination Milwaukee Inc. will enhance the visitor and resident experience in the Greater Milwaukee area through activities consistent with its charitable purpose in the following key areas of focus:
- Educational programs, research, conferences, seminars and other dissemination of information related to tourism, tourism economics and destination development
- Continued development, operation, and enhancement of visitor information and way-finding through walk-in information centers, kiosks, and mobile visitor information
- Participation in programs and initiatives that contribute to the development and value of Milwaukee’s tourism assets, including civic, cultural, and multi-cultural destination assets
- Scholarship programs for students enrolled in hospitality management programs at local colleges and universities
Destination Milwaukee Inc. is funded through tax-deductible donations and grants from businesses, individuals, and related foundations and non-profit organizations, as well as through annual fundraising activities.