Kathryn Lavey is the Creative Director at Visit Milwaukee, where she has served for 10 years as one of the driving forces behind the organization's brand identity and creative initiatives. Her comprehensive role encompasses brand management and development, advertising campaign oversight, social media strategy, content creation, website management, agency relationship cultivation, and budget allocation. Through these responsibilities, Kathryn ensures Milwaukee is represented as a premier destination across diverse media channels, including print, social media, email marketing, events, digital platforms, video, photography, and copywriting.