In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand celebration of local pride for everything that makes Milwaukee home. From live events to giveaways throughout the day, you can discover why 4/14 means more in the 414. So, load up on cheese curds, sip a local coffee, enjoy a trademark brew and revel in everything that makes Milwaukee a great place on a Great Lake this year.
Events
Join thousands of passionate Milwaukeeans and fervent lovers of the 414 on Monday. From the annual flag unfurling at City Hall to a 414 Day Walking Tour at Forest Home Cemetery & Arboretum, Milwaukee's BIGGEST 414 Day Party at Harley-Davidson Museum to a 414 Day Wine Dinner at The Diplomat, you can find your favorite festivities paying homage to the Good Land all across the city. Check out these events and celebrate 414 Day your way. Find the full list here.
Limited-Edition Drops
You never know quite what's in store for 414 Day! From limited-edition shoe drops to special release beers made just for Milwaukeeans like you, here's our short list of exclusive offerings for this year's celebration.
Milwaukee Shoes
Clicks Kicks | Release: 4/12
Classic. Clean. Undeniably local. The "414 Day" Forum CLs hit the shelves of Clicks on Saturday, April 12, with two designs this year, one celebrating the city's flag and the other a nod to the majestic Lake Michigan, but both pay homage to the community that shapes our city. Be the first to get yours when they drop at 11 a.m.
414 T-Shirt
414Milwaukee | On Sale Now
A tribute to the Native American populations in the Milwaukee area and throughout the Midwest, this year's shirt from 414Milwaukee design features a unique tree design as a nod to the Native American tradition of intentionally shaping trees with distinctive characteristics to signify directions, trails and more. You can order yours online now or pick one up at the 414Milwaukee store.
Special Offers
Alongside exclusive drops, many businesses offer special deals and discounts to mark the occasion. Here are just a few special offers that you can find around town on 414 Day.
- Amped Karaoke for $4.14 per person from 5 - 9:14 p.m.
- AXE MKE: Axe throwing for $4.14 per person.
- Harley-Davidson Museum | Online, with Purchase of a 414 Party Ticket: The first 414 individuals to purchase tickets online will unlock H-D Museum admission for just $4.14!
- Jordy Nelson's Milwaukee Tailgate: General admission tickets are just $4.14
- Historic Milwaukee | Online and In-Store
- Neighborhood posters: $4.14
- Neighborhood Magnets: $4
- Neighborhood Keychains: $4
- Neighborhood Notecards: $2
- The New Fashioned: HyperBowling, dartball or outdoor deck curling for $4.14 a person from 5 - 9:14 p.m.
- Nine Below: Indoor makers golf for $4.14 a piece from 5 - 9:14 p.m.
- Milwaukee County Zoo: Admission is just $4.14 for adults and children.
- Milwaukee Bucks Pro Shop: 30% off City Edition gear.
- NorthSouth Club: Axe throwing or shuffleboard for $4.14 a piece from 5 - 9:14 p.m.
Sports
It’s no secret that Milwaukee is a sports-lover’s paradise. With eight professional sports franchises in town, there is no offseason in the Brew City – the action never stops, and the wins keep on coming. With the reigning N.L. Central Champion Milwaukee Brewers looking to defend their title, the In-Season Tournament Champion Bucks eyeing another title and the playoff-bound Wave and Admirals seeking another deep postseason run, there’s so much to watch! This year, the Milwaukee Brewers have a home game at American Family Field, but you can kickstart your Milwaukee Day celebration beginning on Sunday, as the Bucks host the Pistons for their season finale at noon, while the Milwaukee Admirals welcome the Rockford Ice Hogs to UW-Milwaukee Panther Arena at 3 p.m. See the full schedule below.
Sunday, April 13
Monday, April 14
- Milwaukee Brewers vs. Detroit Tigers – 12:45 p.m.
Live Entertainment
It’s always showtime in the Milwaukee Theater District! A collection of world-class performing arts and live entertainment groups throughout downtown showcase the showstopping talent and venues around Milwaukee. From popular Broadway musicals to roaring rock concerts, some of the best children’s theater in the country, to the sweet sound of symphony shows, the city’s theater scene is second to none.
While there's only one show in the district on 414 Day, you can extend your celebration and see performances at 11 Milwaukee Theater District venues all week long. Whether you’re into encores or dramatic scores, stop by a venue to celebrate the performing arts for 414 Day.
Tune in to Local Music
Complete your 414 Day immersion with the soundtrack of the city by turning your radio dial to 88Nine Radio Milwaukee, 91.7 WMSE and 89.7 WUWM for independent local music and community stories.
If you’d prefer to stream the Cream City anywhere you go throughout the day, you can play the anthemic ode to our fair city, “414,” by Grace Weber, all day long. The song is a love letter to the place that shaped Weber into the Grammy Award-winning artist and producer she is today. Stream “414” on Apple Music, Spotify and wherever you get your tunes.
For a little more 414 flavor, check out the music video below and see how many local icons you recognize. After a few listens, discover the places that inspired Grace Weber to pursue her craft and learn more about her journey as an artist as you watch Grace's Milwaukee Made story.
Discover Local Stories
Our city's residents are the secret ingredient to what makes Milwaukee special. As you explore the countless incredible businesses, restaurants, bars and local institutions around our city on 414 Day, take some time to hear from the prideful community leaders and notable locals who call the Cream City home.
Milwaukee Made
Draw inspiration from the places and experiences that have inspired Milwaukeeans to chase their dreams. From Grammy-winning artists to LEGO Masters, Magnolia Network stars to up-and-coming college athletes, throughout this video series, you can explore the spaces and places that helped shape these influential current and past residents of the Good Land.
Good Things Brewing
Experience what makes the Cream City the best place to live through the eyes of the city’s most interesting residents. Get immersed in Milwaukee’s rich culture as community leaders take host David Caruso on a tour of their favorite places around town. The buzz-worthy series earned critical acclaim and an Emmy nomination for Season 1. Stream "Good Things Brewing" Season 1 and 2 to discover true Brew City stories.
Joshing Around Milwaukee
Meet Milwaukee's two Josh Albrechts - a new Cream City resident and a lifelong Milwaukeean- as they embark on an adventure to uncover the hidden gems that make Milwaukee a great city on a Great Lake. Together, the Josh Albrechts explore the city’s must-dos and celebrate the people and places that make Milwaukee one of the best cities in the world.
Local Eats
Can you really celebrate the 414 without sampling some of the staples that have made Milwaukee famous? Known for culinary classics like cheese curds, brats and fish fries, our city's restaurant scene is not to be overlooked.
After our feature in "Top Chef: Wisconsin," putting the city's dining delights on full display, the secret's out on our fresh, flavor-forward dishes. With so many innovative chefs and restaurants throughout town, it's no wonder Eater named Milwaukee one of its top dining destinations for 2024! We invite you to savor the flavors of the Fresh Coast at these restaurants around Milwaukee.
Many bars and restaurants offer special discounts, deals and special meals to mark the occasion. Here are just some of the special offers you'll find around town!
414 Day Drink Specials
- All Bars & Recreation Locations: $4.14 beverages, including Lakefront Brewery’s Hazy Rabbit and Riverwest Stein, any domestic 16 oz. canned beers, single rail mixers and shots of Fireball Cinnamon Whisky from 5 to 9:14 p.m.
- Cafe Corazon: Free house margaritas from 4:14-5:15 p.m. at all three restaurant locations.
- The Outsider
- $10 Outside Original Cocktails: Toasted Marshmallow Old Fashioned, Three, Six, Five, The Nutcracker and Side Car No. R75.
- $10 Nosotros spicy margarita
- $14 Nosotros espresso martini
Brewed in MKE
Of course, Brew City is the place to enjoy an icy cold beer from the area’s many local breweries, but there’s a brew of a different kind that’s worth exploring, too. Coffee, that is. Milwaukee is home to bold, craveable jitter juice at nearly every corner. Choose your own adventure and raise a glass…or cup…or stein…or boot to the Good Land.
On 4/14, head to 1840 Brewing Company for a special celebration of the city beer built at this craft brewery in Bay View. The taproom will open early at 1 p.m. and offer a selection of their specialty draft beers for only $4.14 until, fittingly, 4:14 p.m. Swing by for a pint and grab a bite from the MKE Bento food truck, which will be onsite all day.
MKE Merch
Find your fit for 414 Day and wear your city pride on your sleeve at one of the local retailers around town. Rep your favorite sports team, find clever designs and so much more to help you rock the 414 all year round. Visit retailers like Brew City Promotions, Cuatro Uno Cuatro, 414Milwaukee, Urban Milwaukee: The Store, Historic Milwaukee, the Visit Milwaukee store and more to find accessories, hoodies, tees, hats and everything you need to show your Milwaukee pride all year round.
