In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand celebration of local pride for everything that makes Milwaukee home. From live events to giveaways throughout the day, you can discover…
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After months of speculation, the top college prospects in the game will hear their names called on draft day as they go from All-Americans to NFL players, ascending the stage in Green Bay during the 2025 NFL Draft. Less than a month away, all the combine grades, all the draft scores and all the…
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A little winter weather won’t stop us from exploring Milwaukee. In fact, it’s the perfect time to embrace the conditions to uncover cozy gems all over town, and what better place to start bounding around the Brew City than at the many local craft breweries? More than places for pints of craft beer…
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Each year, over half the population sets out with good intentions, setting New Year’s resolutions to be our best selves. By the second Friday of January, however, about a quarter of all resolutioners will have given up on these annual declarations. It’s a phenomenon known as “Quitters Day.” But…
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After the fall colors fade, Brew City transforms into a magical winter escape, offering countless ways to experience its snowy charm during Milwaukee's most intimate season. Whether you're a Cozy Explorer seeking warmth in historic spaces, an Outdoorsy Adventurer craving slopes and sports or an…
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Black Friday looks a little bit different in Milwaukee. Sure, you can get discounts and deals on appliances and Smart TVs at big box stores. But here in Milwaukee, there’s a tradition of a different sort brewing for this holiday. Each year, brewers around town release limited-run, barrel-aged and…
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Rise and stein, everyone! Oktoberfest in Milwaukee is back for more in 2024. An annual nod to the traditions of Munich, Germany, which welcomes 7.2 million people each year for the 18-day celebration of German culture, music, food and, of course, massive amounts of beer, Milwaukee’s strong German…
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No two dads are alike, and neither should your Father’s Day celebrations. This year, ditch the ties, tools and miscellaneous golf clubs and give Dad the gift of a special day with the family tailored to him. To help you plan your Father’s Day celebration in Milwaukee, we’ve created four different…
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Summertime in the Cream City means more. More sunny afternoons on the beach. More breezy days at beer gardens. More scoops of creamy frozen custard. And a seemingly endless array of ways to celebrate summer in Milwaukee. With a packed festival season and events like the Tour of America’s Dairyland…
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Top 'o the morning to you! This St. Patrick's Day, find your pot of gold at the end of the rainbow in Milwaukee. From the hue of your favorite amber brew to a golden-brown pot of mouthwatering cheese curds, all signs point to the Brew City as your hub for this annual tradition. Celebrate the day…
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