Discover the laid-back charm of Wauwatosa, located just minutes from downtown Milwaukee! Enjoy boutique shopping, delicious food and friendly locals.
Bay View
Explore the charm of Bay View, Milwaukee! From its thriving art scene and community events to beautiful parks and diverse dining options, Bay View offers something for everyone. Discover…
Brady Street
Explore Brady Street in Milwaukee, a fun and lively neighborhood with restaurants, bars, hotels and plenty more nearby.
Bronzeville
Explore Bronzeville Milwaukee and King Drive during your visit! Discover Black-owned shops and restaurants, events like Bronzeville Week, and so much more.
East Side
Milwaukee’s East Side has a vibe all its own, one borne from a combination of chic community, trendy dining and a love of all things artistic. It’s also one of the…
Harbor District
Just south of downtown Milwaukee lies the Harbor District, a neighborhood steeped in history and revitalized by a new generation of innovation and investment. It’s where…
Havenwoods Neighborhood
It’s rare to find a state forest at the heart of a city neighborhood, but that’s part of what makes Milwaukee’s Havenwoods so unique. The Havenwoods Business Improvement…
Historic Mitchell Street
Come and explore this neighborhood’s rich history and discover the best spots to eat, shop, and play. Join us as we dive into all that Mitchell Street has to offer!
Historic Third Ward
Discover Milwaukee’s Historic Third Ward, a lively district filled with boutique shops, top restaurants, art galleries and the iconic Milwaukee Public Market. Plan your visit today!
Menomonee River Valley
The Menomonee River Valley is home to some of the biggest names in Milwaukee: Potawatomi, Harley-Davidson and the Milwaukee Brewers. Nestled in the valley, where you can get one of the…
Milwaukee's North Shore
Explore Milwaukee's North Shore, encompassing Glendale, Brown Deer, River Hills, Bayside, Fox Point, Whitefish Bay, and Shorewood. Discover diverse attractions, signature events…
Near West Side
Milwaukee’s Near West Side comprises the Avenues West, Cold Spring Park, Concordia, Martin Drive, Merrill Park, Miller Valley, and Piggsville neighborhoods. These vibrant, diverse…
Uptown Crossing
Travel down Uptown Crossing’s commercial corridors and enjoy a vibrant mix of small shops and restaurants housed in traditional main street buildings and storefronts. Situated a few…
Food
Wondering where to eat in Milwaukee? From Wisconsin favorites like a fish fry and…
Drinks
In bars, restaurants, and cafes, you can always fill your glass with something local…
Things To Do
You want to visit a museum. Or take a boat tour. Or explore free art. Or maybe…
Events
There’s always something happening around town, no matter the season! This…
Trip Ideas & Itineraries
Explore the Good Land with our expertly crafted itineraries designed for every type of traveler…
Milwaukee’s Starting Five: A First-Timers Cream City Tour
Word has it that recent Milwaukee Bucks signee Cam Thomas is looking for things to do in Milwaukee during the NBA All-Star break. Signed following his stint with the Nets, the…
Love Caffeinatedly: 9 Lattes and Their Milwaukee Match
Whenever I get gloomy about the state of the world, I think about Milwaukee cafés. I think about the caffeinated combination known universally in the coffee-loving lexicon…
Milwaukee Brewers 2026 Preview: Theme Nights and Community Nights
And that’s it. The moment the Seattle Seahawks hoisted the Lombardi trophy last night, a quiet clock started counting down the seconds to the Major League Baseball…
Ace Valentine’s Day in Milwaukee
You really should’ve started planning earlier. Now, here you are, sweating it out, trying to snag the last of a fast-disappearing pool of reservations for the evening…
Coming in 2026: Milwaukee's New & Upcoming Developments
Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans…
New in Milwaukee: The Uplifting Mansion, 127 Years in the Making
Milwaukee has no shortage of historic buildings, but few come with a story like the Uplifting Mansion. Built in 1899, the mansion was designed as a place for gathering…
A Very Milwaukee Galentine’s Day
Last fall, Vogue published an article asking if having a boyfriend is embarrassing now. The internet responded in the usual ways. Some people treated it like a sociological…
8 Great Milwaukee Super Bowl Watch Spots
In an era of unlimited entertainment choices, where each of us is streaming a different show, following a different sports team or scrolling endlessly on our "For You…
8 Classic Romantic Milwaukee Date Nights
Whether you’re on the hunt for Valentine’s Day ideas or a random Tuesday evening, consider this your cheat sheet to romance in the Good Land. Check out these eight…
A Hidden Exhibit: The Art of the Museum Gift Shop
The best museum gift shops are a continuation of the winding mazes of exhibitions and exhibits, each written in a different medium. They take ideas that once lived at full scale…
