Discover Brady Street

Milwaukee's Epicenter for All Things Eclectic

With nine blocks that run east to west from Lake Michigan to the Milwaukee River, Brady Street in Milwaukee's Lower East Side is your new go-to for culture, cuisine and nightlife. A historic thoroughfare that captures the city's essence, Brady Street offers sumptuous dining, unique shopping, dynamic bars and colorful community events.

Must-Try Restaurants & Bars

For a taste of Italy, dine at Glorioso's Italian Market, a local staple since 1946. Since it’s a market, you’ll find Italian groceries and deli items amid the full-service restaurant. Casablanca blends Middle Eastern allure with modern dining and features a rooftop patio that gives diners a picturesque view of the street below. 

Mingle with the locals and catch a game at Nomad World Pub, known for its extensive beer selection and pub fare. If you’d like to share a few cocktails with friends, head to HiHat Lounge & The Garage. The lounge serves classic and creative drinks. Over at The Garage, enjoy food, drinks, tap, retro jams and special events, including Karaoke Wednesday.

The Diplomat, helmed by James Beard Award-winning chef Dane Baldwin, serves innovative and shareable American cuisine that everyone in your group will love.

There’s also Dorsia, a trendy spot known for its reimagined pizzas and pasta alongside a vibrant atmosphere. And, if you’re craving food truck cuisine, head to The Truck Stop, which dishes out delicious American fare from two popular area food trucks–Pig Tailz and Roll MKE–under one roof.

Where to Go Shopping

Shopping on Brady Street is an experience in and of itself, with plenty of unique boutiques and local artisan shops for the ultimate Milwaukee shopping spree. Art Smart's Dart Mart & Juggling Emporium stands out with its quirky collection of darts, juggling equipment and novelty items, perfect for gifts or a fun personal treat. 

For fashion lovers, Ground Up Shop is a haven with its impressive array of specialty sneakers and one-of-a-kind kicks, offering an exclusive shopping experience. You’ll also find an array of specialty stores, like the renowned BEER’D, which boasts cheeky gifts you won’t find anywhere else.

Looking to snag a vintage ‘fit? There’s no better place for secondhand goodies than Bandit, a vintage clothing, accessories and gift shop with a heart for sustainability and inclusivity. We’re confident that you’ll find your next treasure here.

Dive Into the Nightlife Scene

As the sun sets, Brady Street comes to life in a whole new way. Whether you’re looking for a casual beer or an upscale cocktail, you’ll find it here. Jo-Cat’s Pub, a local favorite, offers a lively atmosphere with a great selection of drinks and music, making it the perfect spot to wind down after a day of exploring. There’s also Nashville North where you can grab a drink and enjoy a live musical performance nearly every night. 

Head to Concoctions for a fruity frozen drink, with or without the booze. You can even order your cocktails to go here! Then, take the party to Club Brady to dance the night away. 

Experience the Brady Street Festival

You'll want to attend the Brady Street Festival if you're in Milwaukee during the summertime. This annual celebration turns the street into a bustling carnival of music, food and entertainment, drawing crowds from all over the city and beyond. With multiple stages featuring local bands, numerous vendor booths and activities for all ages, this festival epitomizes Brady Street's lively spirit.

Brady Street is a neighborhood brimming with character, culture and history. Whether you’re looking for some of the best restaurants in Milwaukee, quirky shopping options, glass-raising nightlife or simply a place to soak in the local culture through its annual festival, Brady Street warmly invites you to be part of it all. Plan a visit to discover why this street is the heart of Milwaukee’s social scene​.

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What To Do Next

Whether you are spending a day or a week in the city there is always something new to find in Milwaukee. Check out the exciting places to eat, drink and play during your trip!