VIEW THE MAP

Book Your Stay
Food & Drink Events Places To Stay Meetings & Conventions

Ask LeRoy

Milwaukee's First AI-Powered Augmented Reality Guide

Visit Milwaukee is changing the way people experience the city with Ask LeRoy, an AI-powered augmented reality (AR) sales representative. By scanning a QR code with a smartphone camera, visitors see Pro Football Hall of Famer and Lambeau Leap inventor LeRoy Butler appear as a lifelike 3D avatar. Once he arrives, LeRoy greets guests, highlights Milwaukee’s dining scene, attractions and answers questions about the city.

What Makes Ask LeRoy Unique

Ask LeRoy combines entertainment with real information, creating an interactive way to learn about Milwaukee while adding a tech-forward, memorable touch. The tool draws from official Visit Milwaukee resources, ensuring that the answers are accurate and up to date.

LeRoy Butler smiles while wearing a black ‘Milwaukee’ T-shirt holds a football in an outdoor plaza, with The Trade Hotel and a large deer sculpture visible behind him in Deer District.

Questions to Ask LeRoy

When LeRoy pops up, try asking things like:

  • “What can I do while I’m in Milwaukee?”
  • “Where are the best places to eat?”
  • “Why is Milwaukee known as the City of Festivals?”

LeRoy is ready with answers that will help you get to know the city better, whether you are here for business or fun.

Make the Leap and Try It For Yourself!

Ready to see LeRoy appear right in front of you? Ask LeRoy is quick, fun, and built for everyone. No app. No fuss. Just a fast way to explore Milwaukee with help from a hometown legend.

  1. Click here to launch the experience in your browser.
  2. Allow Ask LeRoy to access your camera and location.
  3. Tap to place LeRoy in your space.
  4. Press and hold the talk button to ask a question.
  5. Hear LeRoy share up to date tips on venues, dining, attractions, and more!
TAKE ME TO THE EXPERIENCE

   

Ask LeRoy

Plan Your Visit to

A large crowd moves through the bustling Summerfest grounds in Milwaukee during the day, with the downtown skyline visible in the background. A red building with the Summerfest smiley-face logo serves as the festival store. Above, colorful gondolas on the Skyglider transport people across the venue. The scene is filled with booths, food stands, and signage under a clear sky.

Events

There’s always something happening around town, no matter the season! This…

Discover What's Brewing in Milwaukee! 

2026 Milwaukee Brewers World Series Guide Sara Stathas/Milwaukee Brewers Oct 27

2026 Milwaukee Brewers World Series Guide

Sports

Playoff baseball in Milwaukee is flat-out special. It’s 41,900 fans on their feet, cheering at the top of their lungs. It’s American Family Field with the roof…

Milwaukee Fall Leaf-Peeping Guide Oct 07

Milwaukee Fall Leaf-Peeping Guide

Active & Outdoors

There’s so much to love about fall in Milwaukee! The slight chill in the air, the return of Bucks basketball and Admirals hockey and the annual resurgence of pumpkin…

8 Cozy Fall Coffee Spots Oct 06

8 Cozy Fall Coffee Spots

Dining & Drinks

We’re ready to tackle fall head-on...armed with a pumpkin spice latte! As the weather gets cooler, and you’re ready to switch from iced to warm lattes…

2026 Milwaukee Fall Festival Guide Oct 05

2026 Milwaukee Fall Festival Guide

Festivals & Events

Cool breezes roll in from Lake Michigan, leaves crunch underfoot and the call of a ballgame fills the air at American Family Field. Milwaukee doesn’t slow down when…

vguide

Visitors Guide

Read great stories and find insider tips about Milwaukee
toolkit

Partner Portal

Log in to manage your partnership account
enews

E-News Sign-Up

Stay up-to-date and in-the-know with everything MKE
VISIT Milwaukee

648 N Plankinton Ave, Ste 220

Milwaukee, WI 53203-2926

Local +1 (414) 273-3950Email: info@milwaukee.org

© 2026 VISIT MILWAUKEE. ALL RIGHTS RESERVED.

Made by Simpleview