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Ask LeRoy

Milwaukee's First AI-Powered Augmented Reality Guide

Visit Milwaukee is changing the way people experience the city with Ask LeRoy, an AI-powered augmented reality (AR) sales representative. By scanning a QR code with a smartphone camera, visitors see Pro Football Hall of Famer and Lambeau Leap inventor LeRoy Butler appear as a lifelike 3D avatar. Once he arrives, LeRoy greets guests, highlights Milwaukee’s dining scene, attractions and answers questions about the city.

What Makes Ask LeRoy Unique

Ask LeRoy combines entertainment with real information, creating an interactive way to learn about Milwaukee while adding a tech-forward, memorable touch. The tool draws from official Visit Milwaukee resources, ensuring that the answers are accurate and up to date.

LeRoy Butler smiles while wearing a black ‘Milwaukee’ T-shirt holds a football in an outdoor plaza, with The Trade Hotel and a large deer sculpture visible behind him in Deer District.

Questions to Ask LeRoy

When LeRoy pops up, try asking things like:

  • “What can I do while I’m in Milwaukee?”
  • “Where are the best places to eat?”
  • “Why is Milwaukee known as the City of Festivals?”

LeRoy is ready with answers that will help you get to know the city better, whether you are here for business or fun.

Make the Leap and Try It For Yourself!

Ready to see LeRoy appear right in front of you? Ask LeRoy is quick, fun, and built for everyone. No app. No fuss. Just a fast way to explore Milwaukee with help from a hometown legend.

  1. Click here to launch the experience in your browser.
  2. Allow Ask LeRoy to access your camera and location.
  3. Tap to place LeRoy in your space.
  4. Press and hold the talk button to ask a question.
  5. Hear LeRoy share up to date tips on venues, dining, attractions, and more!
TAKE ME TO THE EXPERIENCE

   

Ask LeRoy

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A large crowd moves through the bustling Summerfest grounds in Milwaukee during the day, with the downtown skyline visible in the background. A red building with the Summerfest smiley-face logo serves as the festival store. Above, colorful gondolas on the Skyglider transport people across the venue. The scene is filled with booths, food stands, and signage under a clear sky.

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VISIT Milwaukee

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