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Starr Butler is the Vice President of Booking and Events for Fiserv Forum. In her role, Butler is responsible for all bookings for concerts, shows and events at Fiserv Forum and within the surrounding Deer District. Butler, a New York native, comes to Milwaukee after four years as Director of Booking and Events at Prudential Center in Newark, New Jersey. Butler brings with her over a decade of industry experience and accolades. Amongst her many accomplishments, Butler was instrumental in securing Prudential Center, and New Jersey, as the host location for the 2019 MTV Video Music Awards (VMAs). This marked the first time in history the world-renowned award show was held in the state; the event garnered international attention and acclaim. In April 2020 Butler was named a Connect 40 under 40 recipient an honor bestowed upon leaders in the industry.
As the first African American Vice President in the booking and programming space; Butler enjoys mentoring the next generation of leaders. In 2020, Butler launched Beyond the Events podcast as a way to bring her mentorship platform to a larger audience.