Milwaukee does Black Friday differently. Sure, wander the city and you'll find stores all over town offering discounts and deals on just about everything, but many locals line up for an even more exclusive release. On Thanksgiving night, or in the wee hours of Friday morning, many locals brave the…
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Fall in Milwaukee smells like roasted coffee, baked apples and specialty beers with just the right touch of pumpkin from local breweries. The city leans into the season like an old friend, warm, familiar and reliable. If there’s a place that knows how to bottle autumn’s energy, it’s right here…
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August 1 is International Beer Day, a time to raise a glass in honor of friends, beer lovers and the brewers whose craft brings people together all over the world. Milwaukee may be known as Brew City, but its beer scene goes far beyond lagers and pilsners, showcasing global flavors with…
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There are good nights out, and then there are those special occasions, those nights that you’ll never forget. Those moments that remind you that you are alive. And living life to the fullest. Call it what you like – the good life, the sweet life, maybe even the high life. With a beautiful backdrop…
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After months of speculation, the top college prospects in the game will hear their names called on draft day as they go from All-Americans to NFL players, ascending the stage in Green Bay during the 2025 NFL Draft. Less than a month away, all the combine grades, all the draft scores and all the…
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In honor of Governor Tony Evers, County Executive David Crowley and Mayor Cavalier Johnson’s proclamation making Friday, March 7 Friday Fish Fry Day throughout the state of Wisconsin and our community, we want to highlight some of the ways our city shows up for this culinary delight! The History…
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A little winter weather won’t stop us from exploring Milwaukee. In fact, it’s the perfect time to embrace the conditions to uncover cozy gems all over town, and what better place to start bounding around the Brew City than at the many local craft breweries? More than places for pints of craft beer…
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Each year, over half the population sets out with good intentions, setting New Year’s resolutions to be our best selves. By the second Friday of January, however, about a quarter of all resolutioners will have given up on these annual declarations. It’s a phenomenon known as “Quitters Day.” But…
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After the fall colors fade, Brew City transforms into a magical winter escape, offering countless ways to experience its snowy charm during Milwaukee's most intimate season. Whether you're a Cozy Explorer seeking warmth in historic spaces, an Outdoorsy Adventurer craving slopes and sports or an…
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Black Friday looks a little bit different in Milwaukee. Sure, you can get discounts and deals on appliances and Smart TVs at big box stores. But here in Milwaukee, there’s a tradition of a different sort brewing for this holiday. Each year, brewers around town release limited-run, barrel-aged and…
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