It’s morning in Milwaukee. The sun crests Lake Michigan’s horizon, painting the grey waters in shimmering hues of blue. Natural splendor gives way to the bustle of a city in motion. Commuters file in, coffee shops fill up, and Milwaukee begins to buzz with life. Another day has begun. As noon…
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On February 19, we celebrate Destination Professionals Day, a day dedicated to the people who help bring visitors, meetings and major events to communities across the country. Here in Milwaukee, that work is powered by 42 dedicated professionals at Visit Milwaukee. Every day, we work alongside…
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Milwaukee has no shortage of historic buildings, but few come with a story like the Uplifting Mansion. Built in 1899, the mansion was designed as a place for gathering, celebration and connection. For more than a century, it stood as a beautiful backdrop for community moments. But when owner Deanna…
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Most cities talk about being one of a kind. They splash the words across banners at tradeshows, stitch them into glossy brochures, and beam them into airport concourses. You could swap the name on the ad and never know the difference. Milwaukee decided not to play that game. Instead, the…
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By the time August 2024 rolled around, it was impossible to ignore: Milwaukee’s event calendar had gone supernova. On a two-mile stretch of Lake Michigan shoreline, four multi-day spectacles pulsed simultaneously. German Fest filled Henry Maier Festival Park. Next door, Juneau Park and every…
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Business trips used to be simple—fly in, sit in a conference room under fluorescent lights, maybe hit a hotel bar and then catch the first flight out. These days, that script is getting a rewrite. There’s a new word for it, one that sounds like it belongs in an ad campaign but reflects a real shift…
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By 8 a.m., Milwaukee’s downtown is already moving at a brisk clip. Rolling suitcases hum across crosswalks, coffee shops buzz with laptop chatter, and lanyards sway on their way to Baird Center. Business travel is coming back, and it’s traveling differently. BCD Travel’s recent survey shows fewer…
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This story originally ran as part of the American City Business Journal’s Business of Travel Series, sponsored by Visit Milwaukee. Milwaukee has a way of defying scale. On paper, it is a mid-sized Great Lakes city. In person, it feels like it runs on the pulse of a place three times larger…
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This story originally ran as part of the American City Business Journal’s Business of Travel Series, sponsored by Visit Milwaukee. It started on a plane in September 2021, flying from Milwaukee to Washington, D.C. In one seat was Peggy Williams-Smith, a Milwaukee native, lifelong hospitality…
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This story originally ran as part of the American City Business Journal's Business of Travel Series, sponsored by Visit Milwaukee. On any given weekday morning, downtown Milwaukee hums with the low, steady pulse of commerce. Streetcars glide past glassy high-rises, cyclists slip into office…
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