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Brew City Trail Participation

A first-of-its-kind initiative from Visit Milwaukee, Brew City Trail unites the region’s breweries, beer gardens, historic sites, and beer-forward businesses under one powerful brand, giving travelers a reason to explore, linger, and keep coming back. Interested in getting your business on the trail? Learn more about our requirements below.

Participation Requirements

Business must meet criteria from the Category Requirements, Geographic Requirements, and Visit Milwaukee Requirements sections found below to be eligible for participation. Sponsors are not required to meet this criteria.

Third Space Brewing

Category Requirements:

  • Brewery with on-site production facility or taproom
  • Public Beer Garden
  • Beer-related business in the following categories:
    • Attraction
    • Tour company
    • Historic site
    • Lodging establishment
South Shore

Geographic Requirements:

Must be located in the Milwaukee 7 region, which is comprised of the following counties:

  • Milwaukee County
  • Waukesha County
  • Ozaukee County
  • Washington County
  • Racine County
  • Kenosha County
  • Walworth County
Two friends smile while holding pints of beer outside a red food truck, enjoying drinks together on a sunny afternoon at a brewery.

Visit Milwaukee Requirements:

Business must be a Visit Milwaukee partner in the sales leads tier of partnership or higher. Learn more about becoming a partner of Visit Milwaukee here.

Sponsorship Opportunities

Looking to sponsor the Brew City Trail? Learn more about our available opportunities by connecting with Bryan Kubel, Director of Partnership & Business Development at bkubel@milwaukee.org or (414) 287-4248.